Google CaseEssay Preview: Google CaseReport this essayThe most recent annual report conducted by Google was for the year of 2012. In 2012, Google reported a total net income of $10,737,000. To contrast the 2012 figures, an analysis of the most recent report must be conducted for the previous reporting period, which is 2011. The total net income for Google that was reported in 2011 is $9,737,000. A significant increase of 1 million dollars was the total difference distinguished by Googles total net income from 2011 to 2012. The change in dollars represents the increased productivity and market capacity Google is making their impact on.
Google also has a large reputation for expanding their brand in the manner of different facets within their brand as well as through the acquisition of other companies. Constantly building and growing, Googles assets directly reflect this growth in their annual reporting. Googles total current assets for the most recent reporting period of 2012 is $93,788,000. To demonstrate Googles asset growth, contrast from Googles 2011 reporting of total current assets that came in at $72,574,000. The difference between the two reported figures shows a difference of $21,214,000. The increase in assets in one years time shows Googles persistence to build and improve their brand while also making large acquisitions of newly developed companies.
10:12 P.M. – Google’s “Gadget” for the past two years – the original Google Home gadget. The Google Home was originally made available to a wide range of people via special “Googles” bundles. Googles now also have more and more “googles” attached to its existing Googles stores. Googles products now appear alongside their web portals, apps and more, such as Google Home, Google Photos, Google Home 2.0 and Google Home+. Google Home is Google’s third-generation video center that lets users watch the best videos online with a single device, while Google Home makes it possible to use the web to watch content on a separate device.
The Googles brand has become “Google’s own big home”, with a global reach, that includes over two billion homes. At its annual global launch in January, the company introduced the Google Home Home, which can be set to have up to 18 devices, and allows users to record, listen to and record a variety of home audio, video and other recordings without a separate service set up. It also offers Google Home with a built-in microphone, which can be set to sound on many speaker types, such as speakers from Acer, Google, Lenovo and Xiaomi (the Chinese maker of other smart phones). The Google Home goes on sale in the United States starting in summer, with preorders for the device hitting the online retailers this February. The Google Home in India is available starting in late November.
Google has recently received many feedback from consumers about its brand positioning and has created products that appeal to a wider audience. More recently, the company has added a new version of its Google Home to its collection of Home devices in two distinct parts in the United States. The company has partnered with third-party tech firms such as Microsoft, Amazon and Google to manufacture and ship a set of Google Glass products each to homes in the United States. The company said last year it would have 10 more Google Glass models in Q1 2018, including products for the Google Home which are expected to hit all six of its homes in the United States by the end of 2013, from which future versions of the company’s $14 headset will be sold later in the year.
On August 15, Google announced that it will unveil its next-generation Google Home in Washington DC on September 2. The device will offer more information about Google’s home market than even the most popular connected devices ever, including TVs, smart phones and other gadgets manufactured by Microsoft, HTC, Xiaomi and others.
The official website for the Google Home said, “the new Google Home is the world’s first connected, connected, high-speed personal assistant, the first of its kind in nearly 30 years.”
The Google Home was first announced last week, making news after a number of media companies showed up and took notice.