Essay About Signs Of Autism And Ad Council Campaign

Advertisment for Autism Speaks Jacobs Story
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Debra A. Murphy-HavertyComposition 1September 1, 2018ASSIGNMENT 2:
Secondly, the 3- dimensional, colorful, and characteristic approach draws the viewer in to learn more. Watching and listening to this young boy explain what he feels daily with different circumstances. The slogan is in white, long dripping like font that would look as if fearful.  The poster and cartoon advertisement are attention grabbing as you hear the meek young voice of the boy with the 3- dimensional, colorful advertisement in the back ground. Mark Anderson, creative director of BBDO New York, “That was one of the reasons why we decided to use animation – to create an open canvas that each parent could imagine their own child in.” (behind the scenes 4)The colors in the advertisement equally represent the sign of autism that Jacob is feeling. When he is afraid it gets grey, bright lights when he explains being light sensitive, big eyed creatures when looking in the eye is something he avoids, then ending in a bright sunny space that he feels safe in.  With using a 3-dimensional cartoon approach it also reaches the eyes of children to listen to what Jacob is saying, in hopes that the child will talk to their parents if they are feeling the same way as he is. By using the colorful approach in the advertisement is makes it memorable and looked favorably upon by viewers.