Business Plan
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Silk Road Group (SRG)
Executive Summary
Our company is Transit Company which provides international trading of different products from different countries:
Sugar, Tea and confectionery products from Azerbaijan to Italy, France, Ukraine, Indonesia, Malaysia, Belarus, Israel.
Grain, Tobacco and its substitutes from China, Turkey, Ukraine, and USA to Azerbaijan
Our Company also Provides International shipping for Armenia on its exported and imported products such as:
Wheat is generally imported from the Russian Federation, Kazakhstan, and Ukraine. Cigarettes mainly come from Russian Federation, Ukraine, Germany, Korea, and Greece. Chocolate is imported from the Russian Federation, Ukraine and Italy.
Coffee and its substitutes are exported to Russian Federation and Georgia, cigarettes to the USA, Russia and 20 other countries
Our customers are Firms and Governments from a lot of countries.
Management
Silk road Group has assembled a strong management team, with professional and experienced managers. Most important our company is the financial success which will be achieved through strict financial controls. Additionally, success will be ensured by offering a high-quality service and low costs.
Our company plans to develop strong relationships with key customers so we will be viewed as indispensable partners, rather than just another supplier. We will work closely with each customer to recommend product assortment unique for their retail base, appropriate stocking levels and pricing.
Keys to Success
Innovative quality service
Keeping close contact with clients and establishing a well functioning long-term relationship with them to generate repeat business and create a top notch reputation.
Low prices
Convenient Geographical location
Differentiate our services to our niche clients so that they realize that we are better able to serve their needs than a more generic competitor
Establish a comprehensive service experience for our clients that includes consultation, product/client search, purchasing contracts, warehousing, shipping, delivery, and follow up service analysis.
The Services
Silk Road Group offers complete import/export brokerage services plus inventory consulting services. As mentioned previously, this includes the following:
Supplier/buyer identification
Purchasing, contracting and consulting
Shipping
Warehousing
Delivery
Our revenue model is based on a commission rate charged to our clients scaled on the dollar value of goods moved per order
SWOT Analysis
Strength: Market Position; Financial Resources, High quality Service, Government Support, Profitable, Growing.
No other wholesaler in the market offers full service delivery with the variety of product we feature. We are better positioned than our main competitors to take advantage of the increasing demands. We focus exclusively on high-quality distribution and customer service.
Weakness: Competitive Vulnerability, Developing Infrastructure.
Opportunity: New Complimentary Markets, Strategic Alliance, growing market opportunity.
Threat: Political Vulnerability, Increased Competition, Government intervention.
Our organizations value