Strength of Singapore Airlines
Strength
Good brand image + Won many awards
Singapore Airlines is the world famous brand has been well known in the aviation industry, particularly in the security, quality of service and innovative style, proportional to their income. Also, it has earned the airline many industries and travel and travel awards including “Best Global Airline” award for 21 consecutive years, Travel and Leisure’s “Best International Airline” award for 14 consecutive years
Enhance high quality services
Singapore Airlines will not only provide dining, entertainment and general services, also costing nearly $ 150 million launch of the new cabin products. A new generation cabin products show in Beijing in September this year. The new First Class seats are 35 inches wide, it is the most commodious of seat in the air, it can be easily converted to uppercase bed that for different needs of passengers.
Employee productivity
The care and attention that Singapore Airlines gives its customers, symbolized by the Singapore Girl. It places great emphasis on creating a unique customer experience. Excellent cabin service in the industry has laid a good reputation for customer service. Singapore Airlines Singapore Airlines flight attendant image is almost brand image.
Youngest fleet of aircraft
SIA is known as the most secure one of the main airlines of its fleet of the aircraft youngest group, the average age of the aircraft is 5 – 6 years, not only save fuel, and reduce maintenance costs. SIA is also the first in Asia, the worlds third home was passed as an IOSA (Operational Safety Audit, IATA Operations Safety Audit).
A380 jumbo jet
It is the worlds highest passenger capacity, when using