Essay About Situation Analysis And Market Summary

Strategies for Growth Value Creation.
HOME-MADE TRADITIONAL DISHMARKETING PLAN GROUP TERM PROJECTG5032 INTEGRATED MARKETING DECISION MAKINGJOSEF BUDI HENDRAWIDJAJA (1342981076) PUNTIN KULMONGKON (1342980514)PUNTIPAR KULMONGKON (1342980520)RADEN ISTIQFAR (1342981580) BINUS BUSINESS SCHOOLMASTER OF MANAGEMENT IN STRATEGIC MANAGEMENTBINUS UNIVERSITYJAKARTA2014Table of ContentsChapter 1 Situation Analysis        1.1        Market Summary        1.1.1        Market Demographic        1.1.2        Market Needs        1.1.3        Market Trends        1.1.4        Market Growth        1.2        SWOT Analysis        1.2.1        Strength        1.2.2        Weakness        1.2.3        Opportunity        1.2.4        Threat        1.3        Competition Analysis        1.3.1        Porter 5 Forces        1.3.2        New Entrances Analysis        1.3.3        Buyers Analysis        1.3.4        Substitute Product Analysis        1.3.5        Suppliers Analysis        1.3.6        Rivalries Analysis        Chapter 2 Product Offering        2.1        Product Details        2.1.1        Key Success Factors        2.1.2        Critical Issues        Chapter 3 Marketing Strategy        3.1.1        Objectives        3.1.2        Target Market        3.1.3        Market Demand        3.1.4        Product Positioning        3.1.5        Marketing Strategy        3.1.6        Marketing Mix        Chapter 4 Financial Analysis        4.1.1        Sales Forecast        4.1.2        Break-Even Analysis        4.1.3        Financial Statements        Chapter 5 Controls