Essay About Size Women And Retail Clothing Store

Natural Curves Marketing Plan
Essay title: Natural Curves Marketing Plan
Contents
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.1.1 Market Demographics
2.1.2 Market Needs
2.1.3 Market Trends
2.1.4 Market Growth
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Competition and Buying Patterns
2.4 Product Offering
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Target Markets
3.4 Positioning
3.5 Strategies
3.6 Marketing Mix
3.7 Marketing Research
4.0 Financials
4.1 Sales Forecast
4.2 Expense Forecast
5.0 Controls
5.1 Implementation
5.2 Marketing Organization
5.3 Contingency Planning
1.0 Executive Summary
Natural Curves is a start-up retail clothing store located in downtown Miami, Florida. The clothing line is designed specifically for plus-size women and is designed for three different age groups, 25-34, 35-44, and 45-54. Miami needs a clothing store that accommodates the needs of plus-size women of different ages, as the majority of clothing lines are designed with tall slim women in mind, regardless of age. The average American woman in the United States is a size 14 or larger, yet there is vey little fashion focus on these sizes. Currently, plus-size women must either order their clothes from catalogs or have them custom made. Younger plus-size women often find themselves purchasing clothing made for older women due to the lack of fashionable designs made specifically in their size. In addition, Miami offers very little options in regards to physical retail stores carrying plus