Social Enterprise in the Philippines Write Up – Bambike – Research Paper – George Roland Parrilla
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Social Enterprise in the Philippines Write Up – Bambike
George Parrilla, MPM 2016 ASocial Enterprise in the Philippines Write Up – BambikeBambike is a socio-ecological enterprise based in the Philippines that hand-makes bamboo bicycles with fair-trade labor and sustainable building practices. The bamboo bike builders or called “Bambuilders” come from Gawad Kalinga, a Philippine based community development organization for the poor, working to bring an end to poverty. They have programs that include scholarships, sponsoring a preschool teacher, and a weekly feeding program for children, as well as a bamboo nursery for reforestation. Bambike is a company that is interested in helping out people and the planet, dedicated to social and environmental stewardship. The goal is to do better business and to make the greenest bikes on the planet and it vision of Bambike Revolution Cycles: People-Planet-Progress. (Bambike About Us, n.d.)While volunteering for Gawad Kalinga (GK) resettlement in Victoria, Tarlac, Bryan Benitez McClelland was inspired by a bamboo bike building project in Africa. Thinking how it would be a good fit in the Philippines, McClelland pushed for the idea to happen in the country, firming up plans for Bambike in 2010.[pic 1]McClelland had always wanted to provide assistance to Filipino families within the community by providing them sustainable livelihood. “It’s a community development project for qualified low-income families. I decided to hand select a few competent builders from there and train them the skills necessary to build the bamboo bike,” he said.From only two builders in Victoria, Tarlac, Bambike has added more full time builders both in its GK community in Tarlac and in Intramuros with nine and six people, respectively, amounting to a total of 15 employees.Seeing a gap in the market when it comes to guided bike tours, McClelland started the Bambike ecotours on Earth Day in 2014. “We wanted to cater more to the local market and develop a way in which we could provide a service here in the Philippines,” McClelland said. “We started in Plaza San Luis Complex in Intramuros, which has been great because we’ve been able to take thousands of customers from over 70 different countries to share our Philippine heritage and experience riding around on a Bambike.”
As Bambike pursue growth through its sustainable program, McClelland thrives in the idea of bike tourism, highlighting possible expansion in Bambike ecotours in other places such as Silay in Bacolod, Vigan, and Subic. “There is a lot of potential in the Philippines for bike tourism, so we want to be a part of that growth and move into more Philippine heritage centers, especially in places with existing cultural tourism,” Mclelland said. (PLDT SME, 2016)[pic 2]Bambike Revolution Cycles promotes social welfare for the people of Tarlac. Bambike and its bambassadors support the advocacy of the Gawad Kalinga Philippines. Handmade bikes from Gawad Kalinga are then used for the bike rentals, purchase and ecotours along the walled city of Intramuros which in turn help these beneficiary of Bambike, the BamBuilders.Bambike’s bamboo bike builders (aka BamBuilders) are incredibly skilled craftsmen. They hand-build the greenest bikes on the planet. They live in the rural town of Victoria, Tarlac in the Philippines. Before they were building Bambikes they were working a number of part-time jobs, driving pedi-cabs, welding, farming, and other odd jobs as day laborers.Gawad Kalingas mission is to build communities to end poverty. Bambike shares GKs vision of a poverty free Philippines and contributes to the cause by hiring GK villagers, providing them with sustainable livelihoods. The Bambuilders now work full-time at the Bambike workshop, inside the community where they live, among friends and close to their families. (Bambike – Bambuilders About us, n.d.)Using the “The Social Entrepreneur: Critical Roles at various stages”STAGESBAMBIKE ApplicationsEnvironmental Scanning and Opportunity AssessmentBryan Benitez McClelland was inspired in 2007 as a volunteer in Gawad Kalinga.Patterned on a similar project in AfricaNeed for sustainable livelihood for Victorias, TarlacBamboo as alternative and sustainable material for bike frames that are durable and naturally shock absorbentEvaluation Initial challenges with language barrier of the founder to communicate with communitySourcing and treatment to a specific bamboo specie was researched for 3 years. Supply of bamboo was required to keep up with demandTraining of skilled workers that had seasonal work as farmers or tricycle driversImplementationPartnership with Gawad Kalinga communityIntroduction of Bamboo Nurseries and sourcing from different towns in LuzonFunding from Founders family members and bootstrapping during research and developmentCommercial or Full blown operationsBikes are sold at Intramuros with prices ranging from 15,000 peso to 60,000 pesoEmploy members of Gawad Kalinga community in manufacturing at Victorias, TarlacExpansion, Integration, Contraction, ConsolidationExpanded to bambike eco tours in Intramuros, and new sites in Bonifacio Global City, Vigan and Silay, Negros OccidentalContinues Research on a standardized bike design and bamboo specie to have cheaper and mass productionIncrease Reorientation, Reorganization and RehabilitationFeeding program in schools in the communityRe planting of bamboos as re-greening projectUsing the “Types of Roles and Services of Social Enterprise among the Poor” (Dacanay 2012)TransactionalTransformationalMarketingEmployment to the communityBamboo ResearchScholarshipsTourism Eco ToursSponsoring a preschool teacherLocal and international sales of the BikesWeekly feeding program for childrenPartnership with LGUBamboo nursery for reforestationTo my observation on news articles, press release and videos about Bambike, I find Bryan Benitez McClelland having meet the “Personal Entrepreneurial Competencies (PEC)”.  Like Opportunity Seeking, Persistence, Commitment to Work,  Demand for Efficiency and Quality, Risk taking, Goal Setting,  Information Seeking, Systematic Planning and Monitoring, Persuasion and Networking and Self Confidence
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By: George Roland Parrilla
Submitted: February 3, 2017
Essay Length: 983 Words / 4 Pages
Paper type: Research Paper Views: 722
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