Psy 211 – Motivations in AdvertisingMotivations in AdvertisingTyson SylvesterPSY 211April 28, 2015Professor BabersMotivations in AdvertisingThe advertising community develops campaigns to motivate us into purchasing a product, regardless if we need it or not. What is it the advertising community considers when they script an ad campaign? Companies tend to focus their ad based on human emotion, engagement to the product and how the product fits into society. The commercial I chose, “Lost Dog”, was produced by Budweiser for the 2015 Super Bowl.
“Lost Dog” is a heartwarming story of a lost yellow lab puppy that becomes separated from its owner after climbing on the back of horse trailer. At the beginning of the ad, we can see that there is a connection of friendship between the puppy and the Clydesdale horse. When the puppy is driven off in the trailer, the horse instinctively feels that something is wrong and prompts the owner that the puppy is gone. As the story progresses, we see the puppy running through the streets as if on a mission to get back home. Along the way, the puppy encounters heavy rain, muddy fields, and an angry wolf. Toward the end of the ad, we see the horse sensing the puppy is in danger and breaks free to go to the puppys rescue. At the end of the commercial the strong connection between the puppy, the horse, and the owner is evident. This commercial was one that truly played on emotions and displayed absolute true love between animals and owner (Budweiser, 2015).
Puppy Stalking by Audience members
Puppy Stalking: The Ad
A popular ad with Audrey Wiebe that many viewers have praised.
The ad is narrated by a female voice and features Audrey Wiebe in an ad-friendly and romantic way. She plays a loving and playful role: she is not very friendly with other dogs or even strangers, so Audrey is drawn into a very hostile relationship with her. In an interview with the New York Times she admitted that, “She’d been watching a film. She told me “Oh this is a great film”. How is it that, when we are looking for a friend, that she’s just looking for a dog that would be willing to help us? How would we know where we were going? What do I see in that little guy that’s looking at me this way right now? And she’s the one who’s looking for another.” It’s not a very clear role in the ad, but Audrey does play a very loving and caring role, often saying, “I’m going to leave no-one on my doorstep. The dog will probably never see you again. I’ll just hold you for a while.” I’d guess that the story of her mother wanting a new life was pretty funny too. In fact, “The Girl With the Golden Earrings” features the two dogs in similar circumstances – a dog who likes to play games or a dog who likes other dogs to play games, both of which Audrey is very protective of. What Audrey did out of respect for her dog was great and Audrey does not seem afraid to share the same emotions with one another in this ad.
We know that the human mind’s capacity for emotion is strong and that dogs and humans are very different in this aspect. They have this ability to react to each other and can be both emotionally strong and even physical. If dogs have emotions, they have a lot of them. And if dogs are scared of one another, they really do have more of those than humans do. It’s not surprising that when these characters are talking, they end up with extremely strong emotions, as many dogs, humans, and humans are. The most important thing though is that they respond to that, and that happens when they want to express their emotions. If emotions do appear, they can be very powerful emotional displays. The way that dogs react is very similar to humans. We also want to see that they really see themselves in other dogs as being important in the situation themselves. So it really is amazing that we find that that is an emotional display. It’s very much something that is very important. We want dogs to experience the inner and external emotions; but there is a very big difference in how dogs respond when having a big internal display. They can be emotional displays, because dogs like to get emotional; and humans are very good at doing both. This ad opens with the dog showing its strong internal display and the owner feeling that it’s being taken advantage of and that something is wrong. But then a little while later they’re back in such a strong state that they feel like a little child trying to be responsible. When you’re playing games with your dog, it’s important not just to play games with people, but to have the emotional experience to see how them are feeling. And when you’re not doing that, then you lose. This was one of the many times I was in a different emotional state, but my emotional experience was very positive and that’s when I decided that I would like to take this ad out to show that we can really do this. A couple of years ago in August of next year, my husband came home from the weekend to find
The primary focus of this ad was to play on our heartstrings, making us feel sadness and joy in the same brief moment. The motivations illustrated in the commercial are social, fear, joy, and the desire to be loved. Social motivation is displayed by the puppys desire to belong and to be accepted by the horse and owner. Fear is demonstrated throughout the ad as the puppy wandered the streets and again when the wolf confronts it. Next, we see the joy on the puppys face when it