Cadbury Swot
Essay Preview: Cadbury Swot
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Problem Statement
The re launch of crush brand soft drink was the most serious issue in this case as the sales of crush brand soft drinks were declining due to brand positioning. So Cadbury need to develop different position of Crush in a manner that will increase market share while not cannibalizing Sunkist sales.
SWOT Analysis
Strengths
Historical brand
4th largest soft drink manufactures in US
High brand awareness in big cities
Weaknesses
Low market share and coverage
Limited bottlers network
Under developed diet segment
Limited advertising
Opportunities
Increase of consumption
Increase in sales for diet soft drinks
Variety of media vehicles
Threats
High competition
High advertising expenses