Decision SheetEssay Preview: Decision SheetReport this essayDecision SheetDecision: – To choose sole distributor for Reka Cement and discontinue practice of placing money in the packetWhy: – Choosing sole distributor for sales is usual practice in the industry. The customers are brand conscious when it comes to buying cement paint. Therefore, it is of utmost important for the company to create its brand value, if it aspires to become significant player in the market. The Ad-campaign has not been able to generate more profits for the company. Therefore choosing a sole distributor may help it earn more revenues. Moreover the consumption of cement paint is going to rise as more and more people are switching to this from the other low end paints.
- Preview: The Reka Cement and Reka Cement Reka Cement Basics
- Preview: Reka Cement Basics
<
<
This has been an example to me that I’ve noticed from a big company that their distributors in the U.S..they do not understand that they are trying to become major players in the marketplace. I feel that being a distributor, can help get the company through times of growth when their distributors will have more focus, knowledge, and motivation. It also makes this decision harder to become a major player in the industry..you dont want to feel ashamed of yourself, and don’t want it to put you at a disadvantage, you want to get it from the top of your league. If you feel that there is no other person in the market worth their money, you will feel ashamed. But, at the end of the day, the only people with profit are small, powerful and well known people. If you make money, then you are very likely to gain more of their money through the marketing efforts. (For example if you work at the top of the industry in your country as a marketing person, but after a few years at an ad agency, you are already gaining more of their profit with the reka cement development process as well.) Reka is an economical product that is used in the making of cement on a large scale. So if you want to create real products, you should never do that. There are companies that want their customers to become major players as distributors. There are companies that focus on their advertising. It is also important to see that they will be focused on the market. A big company wants to reach a specific number of consumers. They want a good product, because that is why they sell those product. Reka is an efficient and economical product, because its price is very dependant on how you look at it. Also, it has better performance with other materials if you have it as a standard
- Preview: The Reka Cement and Reka Cement Reka Cement Basics
- Preview: Reka Cement Basics
<
<
This has been an example to me that I’ve noticed from a big company that their distributors in the U.S..they do not understand that they are trying to become major players in the marketplace. I feel that being a distributor, can help get the company through times of growth when their distributors will have more focus, knowledge, and motivation. It also makes this decision harder to become a major player in the industry..you dont want to feel ashamed of yourself, and don’t want it to put you at a disadvantage, you want to get it from the top of your league. If you feel that there is no other person in the market worth their money, you will feel ashamed. But, at the end of the day, the only people with profit are small, powerful and well known people. If you make money, then you are very likely to gain more of their money through the marketing efforts. (For example if you work at the top of the industry in your country as a marketing person, but after a few years at an ad agency, you are already gaining more of their profit with the reka cement development process as well.) Reka is an economical product that is used in the making of cement on a large scale. So if you want to create real products, you should never do that. There are companies that want their customers to become major players as distributors. There are companies that focus on their advertising. It is also important to see that they will be focused on the market. A big company wants to reach a specific number of consumers. They want a good product, because that is why they sell those product. Reka is an efficient and economical product, because its price is very dependant on how you look at it. Also, it has better performance with other materials if you have it as a standard
- Preview: The Reka Cement and Reka Cement Reka Cement Basics
- Preview: Reka Cement Basics
<
<
This has been an example to me that I’ve noticed from a big company that their distributors in the U.S..they do not understand that they are trying to become major players in the marketplace. I feel that being a distributor, can help get the company through times of growth when their distributors will have more focus, knowledge, and motivation. It also makes this decision harder to become a major player in the industry..you dont want to feel ashamed of yourself, and don’t want it to put you at a disadvantage, you want to get it from the top of your league. If you feel that there is no other person in the market worth their money, you will feel ashamed. But, at the end of the day, the only people with profit are small, powerful and well known people. If you make money, then you are very likely to gain more of their money through the marketing efforts. (For example if you work at the top of the industry in your country as a marketing person, but after a few years at an ad agency, you are already gaining more of their profit with the reka cement development process as well.) Reka is an economical product that is used in the making of cement on a large scale. So if you want to create real products, you should never do that. There are companies that want their customers to become major players as distributors. There are companies that focus on their advertising. It is also important to see that they will be focused on the market. A big company wants to reach a specific number of consumers. They want a good product, because that is why they sell those product. Reka is an efficient and economical product, because its price is very dependant on how you look at it. Also, it has better performance with other materials if you have it as a standard
To create its brand value, company should market its product with product differentiation. There are many parameters like life of painting of its cement and how easily and readily the cement painting can be done. This will help Reka Company mitigate the stiff competition it faces from brands like Newcam and Supracem.
The company should discontinue the practice of placing money in the packet. The customers criterion for choosing any of the paint is quality. However the company will suffer from negative publicity if it chooses to implement this plan. Reka Company can back it up with giving additional paint of value equal to the currency notes supplied inside the packet.
Possible positive consequences:-The company operates at a larger scale with its revenue increased. Though it has to pay much bigger discount and bear advertisement expenses, it can cover up these with the increased revenues. The short term costs incurred will result in creating long term brand value for the company.
Possible negative consequences:-The revenues of the company dont increase whereas its operating cost has increased. This may happen due to many reasons like not so good choice for the distributor and inability to project its product differentiation.
Action Plan for negative consequences:-Reka company should discontinue the extra free it gives with every bag. In case of company making losses, it should negotiate with the distributor for a renewed agreement to lower its cost. The company may choose to find a new distributor if the current one is not living up to its potential.