Sonic ResearchJoin now to read essay Sonic ResearchAn external orientation recognizes the fallacy of the assumption that products, such as food and beer, will forever sell themselves; many companies or firms think that if they only could maintain their production and technological superiority. Looking outside, to the external environment, helps the company to the business environment results in major priority given to determining customers needs and wants. How this may be changing as evidenced by shifts in buying patterns, and adapting products and services accordingly. The external focus also permits more responsiveness to other external forces that may factors, such as major competitive thrust, changing governmental laws, and regulations, economic conditions, trade union forces, and the like. ( Porters five forces model) With such an external orientation, attention will more likely be directed to location new opportunities brought about by changing environmental conditions, rather than being engrossed with internal production. Such an orientation is more geared to meeting and even anticipating change, and like it or not the environment for doing business today is more and more dynamic today. Externally oriented firms usually have the advantage.
Sonic, which specializes in made to order fast food, is know for its specialty menus and personal carhop service. Sonic started as a hamburger and root beer stand in 1953 in Shawnee, Oklahoma, and has grown to more than 3000 drive –in 28 states, and northern Mexico, mostly located in the Sunbelt of the United States. Sonic is the largest chain of drive in restaurant, more than 750,000 people eat at sonic every day.
To study sonic the Porters Five Forces Model is a great tool to understand Sonics success in a constantly changing fast food environment.MICHEAL PORTER FIVE FORCES MODELMARKET ADVERTISINGSomeone once said that “change is constant” and being a consumer oriented company, Sonic could not agree more. Their customers are changing. Baby boomers continue to lead age demographics trends. Now a days with the Latino population representing one, if not the fastest growing consumer segments. Two income and single parent families keep pressure on leisure time and make convenience factors ever more important meal choices. And parents are reasserting their role in decision-making when it comes to what their children eat. Advertising mediums are changing as well. Cable viewers continuous to increase, now exceeding the share commanded by the networks, and the Internet relentlessly pushes the boundaries of communication constantly forward.
Sonic Porter
A comprehensive look at the industry over the past 18 months
“Sonic Porter is a brand new and comprehensive looking magazine that is constantly looking into the many ways our digital services can help a small restaurant survive and thrive.” – John Schachter, Editor-in-Chief of “The Magazine”
I recently reviewed The Magazine’s first “Sonic Porter” review and the full article can be found HERE . The magazine is very different from most traditional press outlets because they do not have online and print outlets like The New York Times. We did try them out and they really did deliver a pretty good product. What we really want from them is a “new way” for a company to expand. We would like a business to thrive in any fast food environment. We are working on this concept with a little collaboration with an experienced group of the first 10 companies to come together into a concept. For us, to succeed we are going to have to focus on making sure that we are working hard to provide the best service possible for our customers and customers as a whole.” – Steve Bly, Founder and President of “Rising Star” Products Inc.
Rising Star Brands provides services to restaurants and baristas, hotels, restaurants and other establishments that provide their customers with an exclusive dining experience, and other options. The business platform is developed and developed for the fast food and beverage sectors of the industry worldwide. Whether it be a hotel or a fast food establishment we get what we get, and are always in touch. In addition to creating the service, the company also provides other services provided by our clients such as:
• Service Packages that automatically deliver to the customer at the request of our customers; The ability to easily get them to get this service and deliver it at no additional cost to us.• Service Packages that automatically deliver to the customer at any time and we know which times before and after customers are going to need it. • Service Packages that automatically deliver to our customers at no further charge as we determine what customers actually need when ordering.• All of this gives us a great deal of flexibility as we are also able to plan out the delivery time, schedule the service to the customer and so on. By doing all this, we make sure that our customers will arrive and they see what we want to see when they need it. We are all customers at Rising Star, and the goal we have is that we make sure that our users meet our expectations and that our products are delivered to them and are affordable, even when we feel that customers can’t afford to wait for them. We want to empower our customers to buy from us and offer to meet our needs. We truly believe that we provide an authentic, personalized service to our customers and that we are the only company whose customers are truly happy with our products. Since we want our customers to be satisfied with what they are buying and are having a great time, we would like to hear how your service makes them feel.
We hope you enjoy our brand new and complete web magazine article, “Why Consumers Want to Buy” as well as the full video, “Sonic Porters For Big Brands” as well as some articles from “Founded by Steve Bly and Tony Stenger.
We hope you enjoyed our brand new brand new and complete web magazine article, “Why Consumers Want to Buy” as well as the full video, “Sonic Porters For Big Brands” as well as some articles from “Founded by Steve Bly and Tony Stenger.
We hope you enjoyed our brand new and complete web magazine article “Why Consumers Want to Buy” as well
To be successful in this constant change ambient, Sonic and its franchisees have continued to expand their reach to customers, increasing expenditure on TV and radio to about $110 million in 2003, up from $100 million the previous year. With so much money in advertising Sonic is a major sponsor college and professional sports on the major cable sports channel such as ESPN and TNT, as well as heavily advertising on a different niche such as USA, TLC, and MTV networks. All this advertising allows a matrix of products to specific customers in a myriad of ways. Second, cable advertising has proven to be especially effective in reaching