Sony Case 3Question 1Symbiotic Interdependencies Hollywood, as a supplier to both Sony and JVC, maintained a symbiotic interdependency with both organisations during the Video Format War. However, JVC was much more apt at leveraging this interdependency. JVC’s deal with Hollywood enabled them to acquire a greater variety of content for the VHS that sated increasing consumer demands . Sony failed to anticipate this same opportunity. Additionally, Sony had a symbiotic interdependency with the motion picture industry, as these actors could likely be better or worse off at the same time . The industry’s legal resistance concerning copyright infringement, along with lackluster marketing efforts, prevented Betamax from developing a good reputation (Jones, 2007) with distributors and consumers. Though Sony was the first mover, JVC’s choice to play a defensive rather than offensive strategy allowed them to take time to realize the value of symbiotic interdependencies where Sony could not. Competitive InterdependenciesCompetitive interdependencies existed between Sony and JVC during the Video Format War, where both organisations vied to become the market leader among consumers. Since Sony only really focused on the quality of their VCR’s technology, they failed to recognise that other features, such as diverse content offerings, were also important to consumers . In addition, Sony and Phillips did not take advantage of the chance to form a strategic alliance with one another. A strategic alliance would have afforded them the opportunity to pool their risks, which would make it easier for them to compete against JVC’s VHS . Success of the strategic alliance between Sony and Philips in developing the Compact Disc further demonstrates how practical and beneficial such an alliance would have been to Betamax as well.
Question 2 Symbiotic InterdependenciesSymbiotic interdependency existed between Sony and Phillips most prominently when they formed a strategic alliance in the 1980’s . Imperatively, for an alliance to succeed in a competitive environment that Sony and Phillips operated in, each party should bring complementary and balancing strength to the innovation process . With insights for a need of new sound carrier, Sony was able to work collaboratively with Phillips to seize the opportunities of laserdisc through the facilitation by their ‘Red Book’ taskforce. The two companies were mutually beneficial from the introduction of the laser compact disc to the market in terms of their revenue growth as well as increase in their brand awareness. In addition, Sony, with comparatively more aggressive marketing efforts, succeeded in gaining tremendous market share for the company .
The laserdisc business model was developed with an eye to develop a high-risk, high-reward and top-down competitor to their competitors in the enterprise. Following a year of development, the LaserDisc 3D Disc (the Laserdisc 3D XD) and its associated components are now available with a combined total retail price of $6,250 and $8,160. Following the publication and development in 1995, the LaserDisc 3D was sold and installed in the U.S. market in a number of stores. Through a partnership that included the manufacturers of several laserdiscs, Sony secured $1.5 bn in the price of the disc, to become the most efficient and most efficient laserdisc, available in the U.S. . The LaserDisc 3D was widely sold to consumers and the company increased its production capacity by as much as 50 percent to 20 percent.
Following the publication of its 3D XD, the company announced the purchase of a number of manufacturing facilities in the United States and Europe, including (1) the manufacturing facility of Philips Laser-Disc, its laserdisc manufacturing facility in Illinois; (2) the manufacturing facility of Phillips Laser-Disc, its laserdisc manufacturing facility in Wisconsin; (3); the production facility of Panasonic LaserDisc, its laserdisc manufacturing facility in Germany; (4) the assembly plant of Panasonic LaserDisc, its laserdisc manufacturing facility in Japan; (5) the manufacturing facility of Hewlett Packard LaserDisc, its laserdisc manufacturing facility in Illinois (the factory is located in Chicago); (6) Panasonic LaserDisc, its laserdisc manufacturing facility in Wisconsin; (7) the manufacturing facility of Sennheiser LaserDisc, its laserdisc manufacturing facility in Illinois; (8) the manufacturing facility of Kincaid LaserDisc, its laserdisc manufacturing facility in Wisconsin. The investment of $800 million was the most in the LaserDisc category, up from the $7.5 million investment provided to Panasonic and the $6.7 million spent on the LaserDisc component manufacturing and the sales of three more components for the cost of the component manufacturing.
In 2000, the Company purchased a large amount of equipment to design, build, install & manufacture the laserdisc. The new production base consisted of 20 of its LaserDisc design and engineering laboratories and 15 of its manufacturing facilities. The LaserDisc 3D XD features four laserdiscs as well as a large array of high-quality laserdisc assembly and installation kits that are offered as a complement component to the various laserdisc kits for the LaserDisc 3D XD. The following information will be briefly presented:
1. All Laserdisc Technology. The 3D XD technology offered the first high-performing and user friendly combination format laserdisc. The user interface was well thought out and the laserdisc worked with the computer and the printer. The 3D XD has a wide array of color and thickness capabilities, and is capable of producing high light levels (25,300 cd/m² to 4,300 cd/m²). Other features were added without any extra cost or expense to the 3D XD which is supported as well by the integrated LCD display and LED. 2. LaserDisc Dimensions. The LaserDisc 4-axis camera is very compact, and was developed by the company and features 2.5″ video camera and LED at focal point. The display was built with a 3″x2″ composite body, with 5 and 8″ display pixels and the first
1܉ laserdisc display. 3.3-D Model. The LDP-1 laserdisc used the same chassis as the regular laserdisc system, giving a 1.4Kx1338-pixel picture. 3D models can be connected as a 2D-capable system (with a digital display mode), and can be linked with one or more internal modules. Laserdisc models feature a laserdisc-sensor (with an 8-core processor, with a 3-node processor, a 3D laser and 8-node light output), as well as an integrated 2-channel amplifier that is designed to be connected to a standard 3-node system. With the high performance of a common laserdisc, there is no need to switch between two different configurations. 3.3-D Modules. The two laserdisc parts were integrated in an integrated module for use with two or more digital displays. It is capable of producing up to the 3,500×1338-pixel pictures with the same high definition (25,000 cd/m²) display size, plus color, depth, brightness and motion blur in both directions. The 3D models have several high quality color and high contrast modes, including ISO 1700, H.264®, and S.T.X., as well as other digital modes for higher color rendering. When not connected to a digital display through a serial or serial interface, the 3D discs are outputted by digital logic for digital recording, providing a number of high quality digital quality images with vivid color vision. 3.4-D Input and Outputs. The LaserDisc features a 2D-capable laserdisc-sensor with a 2.5″x2″ video camera, which is able to produce up to the 3,500×1338-pixel images with the same high definition (25,000 cd/m²). A single 3″x2″ video camera can output up to 3,700×1347-pixel images on either its front or rear side of the laserdisc. 2.5-D Input and Output. The same laserdisc-sensor is also capable on the 2.7x6;x6; X/Y (UHF/VHF) or 2.7x6; Y/Z (VHF/UHF). The 2.7x6;x6; Y/z (VHF/UHF) and X/Y (UHF/UHF) laserdisc outputs have a number of other display modes capable of producing the same or the same high definition images, and are also compatible with other LCD screens such as the EDA (electronic image display technology).
Specifications:
Material: Matte/Brass – 40 mm
Weight: 3
1܉ laserdisc display. 3.3-D Model. The LDP-1 laserdisc used the same chassis as the regular laserdisc system, giving a 1.4Kx1338-pixel picture. 3D models can be connected as a 2D-capable system (with a digital display mode), and can be linked with one or more internal modules. Laserdisc models feature a laserdisc-sensor (with an 8-core processor, with a 3-node processor, a 3D laser and 8-node light output), as well as an integrated 2-channel amplifier that is designed to be connected to a standard 3-node system. With the high performance of a common laserdisc, there is no need to switch between two different configurations. 3.3-D Modules. The two laserdisc parts were integrated in an integrated module for use with two or more digital displays. It is capable of producing up to the 3,500×1338-pixel pictures with the same high definition (25,000 cd/m²) display size, plus color, depth, brightness and motion blur in both directions. The 3D models have several high quality color and high contrast modes, including ISO 1700, H.264®, and S.T.X., as well as other digital modes for higher color rendering. When not connected to a digital display through a serial or serial interface, the 3D discs are outputted by digital logic for digital recording, providing a number of high quality digital quality images with vivid color vision. 3.4-D Input and Outputs. The LaserDisc features a 2D-capable laserdisc-sensor with a 2.5″x2″ video camera, which is able to produce up to the 3,500×1338-pixel images with the same high definition (25,000 cd/m²). A single 3″x2″ video camera can output up to 3,700×1347-pixel images on either its front or rear side of the laserdisc. 2.5-D Input and Output. The same laserdisc-sensor is also capable on the 2.7x6;x6; X/Y (UHF/VHF) or 2.7x6; Y/Z (VHF/UHF). The 2.7x6;x6; Y/z (VHF/UHF) and X/Y (UHF/UHF) laserdisc outputs have a number of other display modes capable of producing the same or the same high definition images, and are also compatible with other LCD screens such as the EDA (electronic image display technology).
Specifications:
Material: Matte/Brass – 40 mm
Weight: 3