Business CaseEssay Preview: Business CaseReport this essaySouthwest Airlines is one of the largest air lines in America. Southwest Airlines was established forty years ago and has no signs of stopping anytime soon. Southwest Airlines makes sure that the customer is happy and that theyll enjoy their flight and return in the future. Since the corporation is so big the corporation has numerous strengths, weaknesses, opportunities, and threats.
Some of Southwests strengths are the strong policy that they have that a customer have and has made them the low cost carrier for consecutive years. Since Southwest Airlines have over 31,000 flights per day is a major strength because thats means revenue is increasing on a daily basis. Another strength that they have is that they were the first airlines to establish discounts for senior citizens, they also do Marketing on the web, and 50% of their revenue comes from online booking.
Even though Southwest Airlines has so many strengths they come with weaknesses. Theyre working on decreasing as many of them as possible so the company can be better in the future. Some of Southwest Airlines weaknesses are they try to cut cost in the customer service areas. This is a major issue because Southwest is known for their customer service and if they do not provide the service that the customers are used to, they will slowly stop doing business with them. One of the weaknesses that they are trying to change the fastest is that they only provide service for only 58 cities. As the company grows Southwest Airlines are really conservative about their strategies to adapt to the companys growth.
Citizens for Public Transportation (CPS) is a group of small business owners, community members, supporters, and workers who strive to put public transportation and transportation policy ahead of a corporate purpose. CPT works to expand public transportation through partnerships for local residents, businesses, and organizations, as well as local governments, universities, unions, and community groups. The following group is members of the Civic Council of Southwest Airlines : 路 ACSP is to provide a free public transportation system to all new and returning travelers;
路 They are focused on improving the quality of service for existing passengers and to develop high standards for the public transportation of New Worlders and new U.S. businesses. 路 They are a local organization that is dedicated to providing public transportation for people on the west coast of the country that have a lower average cost of living and that want to have one on one transportation with their families.
路 We work to promote a community-based, high-quality public transportation system, and maintain high standards for the safety, comfort, and convenience of all passengers. 路 They are organized around: 路 A transportation safety plan that meets state requirements and that is enforceable by federal, state, and local government officers. 路 Their primary job is to improve service reliability, and to improve passenger satisfaction through service selection and safety;路 They do not seek to compete with airlines and have already made substantial cuts they are ready to implement. 路 They seek to increase passenger satisfaction through improved service selection and service improvements. 路 Their public transportation plans are designed to maximize public transportation use and comfort and reduce congestion for passengers travelling from one service provider to another, and support public safety within their region. 路 They have a clear understanding of the issues and how to improve service reliability and comfort; 路 They understand the basic issues in the local community regarding their rights to use public transportation as a means to provide community and economic prosperity; 路 And are also willing and able to work with their local community to address public safety issues such as congestion and public safety and increase passenger satisfaction. 路 This organization is dedicated to increasing the quality of service and providing services that are accessible to all residents of the district; 路 A public transportation program to create and maintain better public transportation; and
Public transit of all modes: The CPD is dedicated to improving public transportation operations in and around our metropolitan areas and to providing the public with new transportation options.
The City of Southwest Airlines (SANSA) is a regional airline and the company currently operates 22 of the airline’s 25 passenger routes. SANSan is among the largest private airlines in the San Francisco area, with over 20,000 square miles of charter service. As the most highly regarded airline in our country, the company carries a broad spectrum of business. The carrier is part of the airline network, and it provides many of the same advantages as a
Citizens for Public Transportation (CPS) is a group of small business owners, community members, supporters, and workers who strive to put public transportation and transportation policy ahead of a corporate purpose. CPT works to expand public transportation through partnerships for local residents, businesses, and organizations, as well as local governments, universities, unions, and community groups. The following group is members of the Civic Council of Southwest Airlines : 路 ACSP is to provide a free public transportation system to all new and returning travelers;
路 They are focused on improving the quality of service for existing passengers and to develop high standards for the public transportation of New Worlders and new U.S. businesses. 路 They are a local organization that is dedicated to providing public transportation for people on the west coast of the country that have a lower average cost of living and that want to have one on one transportation with their families.
路 We work to promote a community-based, high-quality public transportation system, and maintain high standards for the safety, comfort, and convenience of all passengers. 路 They are organized around: 路 A transportation safety plan that meets state requirements and that is enforceable by federal, state, and local government officers. 路 Their primary job is to improve service reliability, and to improve passenger satisfaction through service selection and safety;路 They do not seek to compete with airlines and have already made substantial cuts they are ready to implement. 路 They seek to increase passenger satisfaction through improved service selection and service improvements. 路 Their public transportation plans are designed to maximize public transportation use and comfort and reduce congestion for passengers travelling from one service provider to another, and support public safety within their region. 路 They have a clear understanding of the issues and how to improve service reliability and comfort; 路 They understand the basic issues in the local community regarding their rights to use public transportation as a means to provide community and economic prosperity; 路 And are also willing and able to work with their local community to address public safety issues such as congestion and public safety and increase passenger satisfaction. 路 This organization is dedicated to increasing the quality of service and providing services that are accessible to all residents of the district; 路 A public transportation program to create and maintain better public transportation; and
Public transit of all modes: The CPD is dedicated to improving public transportation operations in and around our metropolitan areas and to providing the public with new transportation options.
The City of Southwest Airlines (SANSA) is a regional airline and the company currently operates 22 of the airline’s 25 passenger routes. SANSan is among the largest private airlines in the San Francisco area, with over 20,000 square miles of charter service. As the most highly regarded airline in our country, the company carries a broad spectrum of business. The carrier is part of the airline network, and it provides many of the same advantages as a
Southwest has the chance to become a better company but there are risks that they havent took. Since they only provide service for only 58 cities so if they expand to more cities the customers will be appreciative and it will gain more revenue for the company. Another opportunity that Southwest Airlines have is get more promotion from their website.
Southwests current strategy is to position itself as a cost leader with a focus strategy. Thecompanys management and employees aim to cost-effectively and reliably fly large number of customers on short, non-stop flights, and to have fun doing it. They are devoted to making flyingavailable to everyone. The company has been successful in implementing this strategy, havingexperienced strong growth and profitability. Southwest is now the largest carrier in the U.S. intotal customers. It has operated profitably for 32 consecutive years in an industry with a volatileearnings history. The main strategic issue facing Southwest at this time is to evaluate this strategyand determine its future course of action.
CHUOP Theot Therith: Southwest Airlines (2009)1 Strategic Management2. PROPOSE A VISION STATEMENT FOR SOUTHWEST AIRLINESSouthwest Airlines Vision (proposed) is to be the famous mature and new generationAirlines Company that provides the most affordable, reliable and comfortable flighttransportation in both domestic and oversees.
3. THE COMPANYS MISSION STATEMENT. The currently mission statementThe mission (existing) of Southwest Airlines is dedication to the highest quality of CustomerService delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
. The mission statement proposedA better Mission Statement proposed is “to provide quality service for the everyday person.Southwest services air travel to cities all around the U.S with the latest technology and the mostluxurious planes. Through the search for the greatest advantage in todays busy world, wecompetitively provide the lowest air-fare price with ensuring high company sprit and long termfinancial prosperity. Southwest is committed to offers the highest standards of safety/integrity forall our customers at an affordable/reasonable price. We ensure all processing is respect to thegovernmental regulations and we also have the policy for annual donation regularly to variouscharities throughout the United States. Since the first flight of Southwest in 1971, our employeeshave been the vital asset in making Southwest the most recognized airline today
OpportunitiesThere are opportunities for growth markets share, and expansion to new markets1. More than 100 new cities have encouraged Southwest to offer flight service (2003)2. There is an increased demand for international travel3. Increased demand for cities that are currently (by 2009) without Southwest airlineflights such as New York, Atlanta4. With an increase of nearly 3 million people in the US there is an expansion of developing cities across the United States5. Increased amount of upper level business travelers has led to greater demand forbetter seats.*Technological competency and its popularity of Southwest6. First airline on the web7. Booked online 13.6% more than American Airlines (in 2004)8. Top-ranked web site in customer satisfaction