Manspa Experience
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TABLE OF CONTENTS
TABLE OF CONTENTS
Confidentiality Agreement
Executive Summary
1. Business description
1.1. The spa business
1.2. Company Description
1.3. Legal Structure
1.4. History and Current Status
1.5. Goals and Objectives
1.6. Critical success factors:
1.7. Company Ownership:
1.8. Provisions for Exit and Dissolution of the Company
2. Products and Services:
2.1. Service Description
2.2. Product Descriptions:
3. The Market
3.1. Industry Analysis
3.2. Target Market and Market Analysis
3.3. Competitive Analysis
4. Marketing Strategy
4.1. Challenges in the marketplace
4.2. Market segmentation
4.3. Targeting strategies
4.4. Positioning statement
4.5. Product/Service Strategy
4.6. Pricing Strategy
4.7. Promotion and Advertising Strategy
4.8. Sales strategy
4.9. Sales Promotions
4.10. Sales Forecasts
5. Management
5.1. Organizational Structure
5.2. Management Team
6. Operations
6.1. Location
6.2. Equipment
6.3. Personnel
6.4. Operating success factors
7. Financials
7.1. ManExperience Spa financial success factors
7.2. ManExperience Spa financial risks
7.3. Financial assumptions
Profits and Losses Statement
Cash flow statement – Fiscal year 2007
Balance Sheet
Business Ratio
Appendix
Industry and Competitive Forces Analysis
Strength and Weakness Analysis
Evaluating Management Performance
Partnership Agreement
Some Images of Products and Equipments
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by ManExperience Spa in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of ManExperience Spa.
It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to ManExperience Spa.
Upon request, this document is to be immediately returned to ManExperience Spa.
Signature
This is a business plan. It does not imply an offering of securities.
Executive Summary
Business Description
ManExperience Spa aims to be the premier spa in Rijswijk, South Holland, established as the only spa totally dedicated to care for men. The spa operates as a full-service day spa providing treatment-based face and body skin care, massage, aromatherapy, and hydrotherapy for men. The goal of the day spa group is to help men relax and reduce stress through spa treatments and lifestyle products. The business will be set up as a partnership with Cam Thu NGUYEN, Gloria VELEZ GARCIA, Joey STORK and Yunita Theresa MELATI owning equal portions of the operation.
Our mission is to develop a relationship with the customer by understanding and delivering to his needs. This is achieved by providing the most individualized attention in a warm and social environment. ManExperience Spa is more than just products and services. We also focus on life style. Our vision is to establish itself as a dependable destination to which men can always come to escape the stresses of life, and rejuvenate their energies, their souls, and their lives.
Products and Services
The services delivered at ManExperience Spa are specifically designed with men in mind. Men can enjoy facial treatment, massage or other facilities like sauna, Jacuzzi, hydrotherapy bath and solarium. This is all done in a relaxing, serene setting.
The market
ManExperience Spa has chosen Rijswijk as their area for the business venture. Rijswijk (population: 47,693 in 2004) is a suburb of The Hague in the western Netherlands, in the province of South Holland. In a research done by TNO Inro in September 2001, Rijswijk is forecasted to be the most popular office location in the Netherlands by 2020.
The growing number of men going to spas on their own is developing all over the world. And the Netherlands is not an exception. It is expected that nearly 50% of customers taking spa services are men. ManExperience Spa is born to capitalize on this opportunity.