Pr Communications Process Analysis
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PR Communications Process Analysis Paper
MKT 438/Public Relations
October 13, 2006
PR Communications Process Analysis Paper
While communication to an organizations internal publics is extremely important to keep an organization running smoothly, communication with external public is critical to an organizations future and reputation. The goal with the communicating to the external public is to have a solid public relations strategy make positive contact with the public, increasing the organizations reputation in the community and what their role is in the community. External public relations include publicizing the organization activities and building a good reputation for both its internal and external publics.
The National Aeronautics and Space Administration (NASA) is an organization that is constantly communicating with the external public. Everything they do impacts the future of our world and our very existence. President Dwight D. Eisenhower established the National Aeronautics and Space Administration in 1958 in response to the Soviet Unions launch of the first artificial satellite. Today, NASA conducts its work in four principle organizations, called mission directorates:
Aeronautics: pioneering and proving new flight technologies that improve our ability to explore and which have practical applications on Earth.
Exploration Systems: creating new capabilities for affordable, sustainable human and robotic exploration
Science: exploring the Earth, moon, Mars and beyond; charting the best route of discovery; and reaping the benefits of Earth and space exploration for society.
Space Operations: providing critical enabling technologies for much of the rest of NASA through the space shuttle, the international space station and flight support (www.nasa.gov).
While NASA has made incredible breakthroughs in science; Neil Armstrong and Buzz Aldrin becoming the first of 12 men to walk on the moon, and the most recent 2006 Mars Reconnaissance Orbiter. There has also many tragedies and failures such as death of crew members aboard Apollo 1 (1967), The Challenger (1986), and Columbia (2003) that NASA has had to explain to the external public. In the most recent tragedy, “The Space Shuttle Columbia disaster was the destruction of the Space Shuttle Columbia over Texas on February 1, 2003 during reentry into the Earths atmosphere on its 28th mission, STS-107. All seven members of the crew were killed. The loss of the Columbia was caused by damage sustained during launch when foam insulation broke off the main propellant tank under the aerodynamic forces of launch. The debris struck the leading edge of the orbiters left wing, damaging the insulating tiles. While the shuttle was still in orbit, some engineers suspected damage, but NASA managers limited the investigation, feeling that nothing could be done even if damage was found. During reentry, the damage area allowed the hot gases to penetrate and destroy the internal wing structure, eventually causing the in-flight breakup of the vehicle (Space Shuttle Columbia disaster, retrieved from
Their immediate response in what happened, and how, inspired the family members of Columbia to write the statement below in respects to the launch of Discovery retrieved from
“As NASA prepares to launch the Shuttle Discovery, we, the Columbia Families, would like to show our support for the STS-114 crew and all the dedication and talent of those who supported this Return to Flight effort. We have had two and one half years to reflect daily on the loss of our loved ones as the Shuttle Columbia (STS 107) broke apart over Texas on February 1, 2003.
“In the aftermath of the Columbia tragedy we saw our nations space program reinvent