Iphone
Iphone
Marketing mix
Product
Full year warranty along with an optional three-year apple care warranty
Same taste as all other apple products
Special edition version to be launched (including the iphone beatles edition celebrating their 40th anniversary
Launching a cheaper version in 2008 with less advanced features along with a more advanced version for professional use
Adding the following features to the iphone (large disk storage capacity, lower weight, thinner device, long battery life, 4G wireless. Gps and improved camera.
Price
Set the base model at a cheap price of $349
A more advanced model foer $399
Special limited edition beatles iphone for special prices
Generally lower our prices to ensure we establish market dominance in as short of time as possible
Place
Massive rollout worldwide at all reputable major retailers.
Massive rollout online, showrooms and in all cell phone providers
All apple stores the apple website will dedicate themselves to the iphone
Eye catching displays will be found at all physical stores featuring the iphone to make the product stand out from the pack
Apple stores will have the iphone on display a full month before its worldwide releases
Promotion
Intergrate apple messege of revolutionary communications and audio/visual experience together in all media advertisements
Differenciate the iphone against others is the touch screen functionality
Emphasize apple brand prominently and associate the iphone with the ipdos groundbreaking lineage
Original but tasteful advertisements as the same time
A massive tv campaign is planned before launching the iphone featuring a soon to be legendry ad to be the talk of the country
Advertise will be appearing on a regular basis to maintain general public awareness
Marketing mix
Product
Full year warranty along with an optional three-year apple care warranty
Same taste as all other apple products
Special edition version to be launched (including the iphone beatles edition celebrating their 40th anniversary
Launching a cheaper version in 2008 with less advanced features along with a