Marks & Spencer Analysis
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FINANCIAL ANALYSIS OF MARKS & SPENCER
Introduction
Global retailer Marks & Spencer is the United Kingdomâs premier clothing, food, and financial services retailer. The companyâs commitment to value, service and quality began in 1884 when Michael Marks, a Russian born Polish refugee formed a partnership with Tom Spencer, a former cashier from the wholesale company IJ Dewhirst, which later on became Marks & Spencer. During this 120-year journey, Marks & Spencer has continuously evolved and is known as one of the biggest retailers in the world today.
Marks & Spencer moved in food business in 1931 and initiated financial services business in 1985 with their charge card. The group has around 68,000 employees and serves 15 million customers per week1.
Marks & Spencerâs biggest tangible asset is its store portfolio which comprises over 600 stores worldwide, out of which 451 operate in the UK and 217 in 30 territories across the globe. Some of the stores that operate in the UK have been structured as âSimply Foodâ which cater to customer demand in convenient locations. In its international portfolio, Marks & Spencer has 8 wholly-owned stores in Hong Kong and 11 in Ireland. The remaining are franchised stores spread across Asia Pacific, Europe, Central Europe, Middle East, and Central Asia.
1Marks & Spencer Annual Report 2006.
2. Strategic Analysis
Marks & Spencer Board comprises of the Chairman, Chief Executive, one executive director and four on-executive directors. Collectively, the Board is responsible for the success of the company. Through the Chief Executive, the Board delegates to management the overall performance of the company through the setting of clear objectives, building long-term management capability and ensuring that the business is managed in conformity with the business principles.
Marks & Spencer is into food, clothing, household items, and financial services business located in the UK with some wholly-owned and franchised operations worldwide. 49.9% of business in the UK is derived from food sales which accounts for 3.2% of market share1. Food sales were up 2.4% in 2005, however, in 2006 food sales were up by 7%. Marks & Spencerâs significant international presence contributed 9.1% to the Groupâs pre-tax profits in 2006. Most of these profits were a result of strong food sales. Food comprises of a big chunk of M&S retail business.
M&S food has a sound reputation for outstanding quality and innovation. The secret of successfully-driven food business is the balanced combination of the skills of buying teams, food technologists and suppliers1. Marks & Spencer was the first retailer in the world to appoint a team of food technologists to address quality and safety3. M&S focuses on four main areas in food, namely, fresh, healthy food; special celebration products; authentic ready meals; and exceptional quality food like Aberdeen Angus steaks. M&S successfully markets its food products through powerful advertising. M&S has been a pioneer in initiating additive-free food products for its diet-conscious consumers. M&S is the only major retailer to have met the British Retail Consortiumâs salt reduction targets1.
In clothing business, M&S continues to be the UKâs leading retailer by both value and volume. Year 2006 experienced a boost in clothing sales and
1Marks & Spencer Annual Report 2006.
market share performance, increasing in volume terms with 9.9% share as continued buying of clothing resulted from a better product and pricing terms. During the first half, performance was affected due to adjustments in clothing ranges and prices. However, sales picked up in the second half. Year 2004, as reported in annual report 2005, saw a declining clothing market with clothing sales down 3.1% as compared to its previous year.
Home business saw a 0.8% increase on last year and followed a clear strategy of providing great value and simple ranges supported with a much better catalogue and online offers. Home business had a transition year in 2004 with sales lower by Đ21.4%at 407.6 million.
Marks & Spencerâs financial services arm, M&S Money, was sold to HSBC in November 2004. However, the company entered into an agreement with HSBC whereby M&S will continue to