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[pic 1][pic 2][pic 3][pic 4]Time LineCompetitive PositionValue Promotion1960sHighly customisable sneakers which were durable and affordableGrass roots promotions with flyers, direct promotion to alternate sports athletes1970s“The new cool” The go-to option for extreme sports enthusiasts Started endorsing ahletes(Z-Boys)1982Broad product mix in an effort to gain market share from Nike and ReebokFeatured in Fast Times at Ridgemond.