St Michael
St Michael
St Michael was a brand, that was owned and used by Marks & Spencer from 1928 until 2000.
The brand was introduced by Simon Marks in 1928, after his father and co-founder of Marks & Spencer, Michael Marks. By 1950, virtually all goods were sold under the St Michael brand. M&S lingerie, womens clothing and girls uniform were branded under the St Margaret brand, until the whole range of general merchandise became St Michael.
In 2000, Marks & Spencer dropped the St Michael brand, and replacing it with the Marks & Spencer brand. The St Michael name was subsequently adopted as a quality guarantee and appeared as the St Michael Quality Promise on the back of food products, on the side of delivery vehicles and on in-store ordering receipts. The St Michael Quality Promise was phased out a few years ago Marks & Spencer.
Marks & Spencer were selling clothes under the St Margaret and St Michael label by the mid-1950s and launched their school uniforms in the early 1950s, but would be scrapped in the year 2000 as part of the corporate modernisation plan[1], when brands such as Autograph were launched[1].
The company put its main emphasis on quality, including a 1957 stocking size measuring system.[1] For most of its history, it has also had a reputation for offering fair value for money.
The synthetic fibre Tricell was first used in 1957 and lasted until the 1970s[1] and another synthetic fibre called Coutelle was first launched nationally by Marks & Spencer during 1960 and also lasted well into the 1970s.[1] Machine washable wool first appeared in 1972 and Lycra hosiery first came in during 1986.[1]
M&S launched their own brands of domestic products, such as washing powder and aluminium foil in 1972, under the brand name of House-care.[1]
M&S has sold Christmas cakes and Christmas puddings since 1958. In an effort to improve the quality of their Swiss