Abrief History Of Starbucks CorporationEssay Preview: Abrief History Of Starbucks CorporationReport this essayStarbucks Corporation (NASDAQ: [3]; SEHK: 4337) is a dominant multinational coffeehouse chain based in the United States. Named after the first mate in the novel Moby-Dick, Starbucks is the largest coffeehouse company in the world,[1] with 8,505 company-owned and 6,506 licensed stores in over 40 countries, making a total of 15,011 stores worldwide.[2] Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks and items such as mugs and coffee beans. Through its Starbucks Entertainment division and Hear Music brand, the company has ventured beyond refreshments into books, music, and film. Many of these products are seasonal or specific to the locality of the store. Starbucks brand ice cream and coffee are also sold at grocery stores.
Sellers generally have a variety of different brands, but a Starbucks store’s line of branded products serves as differentiating factor from the average store’s, with more expensive brands often being available at a greater volume.[3] Starbucks in addition to the original Starbucks franchise in New York, is recognized internationally as a leading global brand.[4] As of May 2014, Starbucks has 1.7 million registered US businesses located worldwide.[5]The first coffeehouse chain to receive an Order of Merit within 50-years was known as the National Coffeehouse Company (NCC).[6] Starbucks’ newest and largest coffeehouse chain, the St. Louis Co., opened in May 2012.[7]As of May 2014, Starbucks has 3,650 stores worldwide. A significant portion of Starbucks’ sales are generated in the US. A total of 46% of Starbucks’ retail sales are to US residents.[8] The company employs 4,800 people, a new record for a national Starbucks corporation, which is among the number of Starbucks restaurants, bars, and hotels recognized as US employers.The U.S. Department of Labor states that nearly 4.6 million workers in its Employment Services Division (E-Employment) are currently part of the retail workforce.[9] The government’s Bureau for Labor Statistics has classified retail sales as a percentage of retail wages. Retail sales are not tax-deductible.A study conducted by the United States Consumer Product Safety Commission (CPSC) in 2000 classified retail sales as taxable income.[10] CPSC’s study was subsequently corrected in 2005 to report a small percentage of the retail product being manufactured in the United States, to better reflect the changes in manufacturing activity over time.[11] A second study by the U.S. Department of Labor found that $2 billion in sales tax imposed on retail products was an effective tax rate of 33%. This percentage has since dropped to 3%. It was not reported here due to a number of confidentiality requirements of the Act that would enable the Department of Labor to be certain that CVS would not publish a separate study on retail sales at retail in 2015.[12]One hundred fifty-seven Starbucks stores are located in the United States, and at least ten other outlets. The company maintains a separate “Shop.” A Starbucks store is not a separate department store, and does not cover retail or sales staff on the same level as Starbucks.The Starbucks Store at 1520 N. Main St. is located in the West Village for the most part, though several additional stores exist in other locations, including:New Street Coffee & Bar & Kitchen, 1701 South Main St.(1) New Street Coffee and Tavern, 703 N Main St.(2) New Street Café, 1816 Park Avenue.(3) The Original Starbucks, 829 Broadway, (4) The Original Stereo Coffee & Brewery, 1520 N Main St. (5) The Original Stereo Lounge, 1865 St. Street and Main St.(6)The second Starbucks store is located at 1420 N. Main St. It serves coffee and sandwiches from 3-4 locations a week: West Village Inn, 3201 South Main Road, (7)+ Old Post Office(8)+ West Avenue Food Shops, 901 N. Main St.;
South Main Street Cafe, 701 N Main St., (9)+ Old Post Office(11)+ Old Post Office(12)+
From its founding in Seattle, Washington, as a local coffee bean roaster and retailer, Starbucks has expanded rapidly. In the 1990s, the company was opening a new store every workday, a pace that continued into the 2000s. Domestic growth has since slowed down, though the company continues to expand in foreign markets and is opening 7 stores a day worldwide. The first location outside of the U.S. and Canada was established in 1996, and they now constitute almost one third of Starbucks stores.[3]
As of November 2007, Starbucks had 8,505 company-owned outlets worldwide: 6,793 of them in the United States and 1,712 in other countries and U.S. territories. In addition, the company has 6,506 joint-venture and licensed outlets, 3,891 of them in the United States and 2,615 in other countries and U.S. territories. This brings the total locations (as of November 2007) to 15,011 worldwide.[2] Starbucks can be found in many popular grocery chains in the U.S. and Canada, as well as in many airports.
Starbucks corporate headquarters are in Seattle, Washington, United States. As of March 2007, the members of the companys board of directors are