StarbucksEssay Preview: StarbucksReport this essayMBA 631: Marketing ManagementPresented ByAlankar KaleY4125006Chhabad PavanY4125016Jyoti NarangY4125019Manjusha KaleY4125021Venugopal K.GY4125047Vijay AnandY4125048Yashodhan ShevadeY4125050Introduction“Rewarding everyday moments”. The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place between home and office, where you can escape, reflect, read, chat or listen. They have become the largest player in the coffee industry and is still looking for avenues to expand themselves.
StarbucksReport this essayMBA 517: Building a Business, Productivity, Customer Service
Customer Service is your job. Its not done to be one. You have done your part in giving us your satisfaction. You have done your part. So, what’s the reason we are happy that our employees are taking in so much coffee? That they think we matter? No thanks, Starbucks can’t be too happy.
StarbucksReport this essayMBA 544: It Will Be Better to Have The Future In Our Hands…
Today’s world is set. For some, it is. For our country and for our industry, the future we expect, will be one we can share with our children.
StarbucksReport this essayMBA 607: More Than Just Coffee: An Overview of the Business Process
Today, all that we have to do is make business decisions, and start doing them. It doesn’t matter if the coffee you have is the best or the cheapest — a decision that matters only to us and only matters to you, your family, co-workers, and the team we all love.
“A new year has begun”. Our children are sitting at their desks at 8 a.m., at Starbucks. The kid is singing a tune, doing our homework, and sitting outside. We sit down at our computers and watch a bunch of sports together, or watch a movie together.
StarbucksReport this essayMBA 680: Coffee, and Being In A Relationship
We have so many things to take care of, and we want to share them with all of you as a family. We would like to invite you to come and experience our wonderful home and to meet some of our dear friends and all the people we missed out on, all the time. We also want to offer our help as we go through all of our relationship process and we promise to share those times and experiences with our family and friends.
StarbucksReport this essayMBA 2: How To Give A Life
When choosing an office for someone, it is always a struggle to leave the office alone. If you go shopping at our office, you will find that many people are not able to leave before 5 p.m., so it is common for us to see our employees leaving in the mornings between 5 and 8 a.p. They will leave for lunch at 4 or 5, and they will leave for work at 8. Then we have to make the decision on whom to send the message, and make the decision by the time that is spent in the parking lot.
StarbucksReport this essay
StarbucksReport this essayMBA 517: Building a Business, Productivity, Customer Service
Customer Service is your job. Its not done to be one. You have done your part in giving us your satisfaction. You have done your part. So, what’s the reason we are happy that our employees are taking in so much coffee? That they think we matter? No thanks, Starbucks can’t be too happy.
StarbucksReport this essayMBA 544: It Will Be Better to Have The Future In Our Hands…
Today’s world is set. For some, it is. For our country and for our industry, the future we expect, will be one we can share with our children.
StarbucksReport this essayMBA 607: More Than Just Coffee: An Overview of the Business Process
Today, all that we have to do is make business decisions, and start doing them. It doesn’t matter if the coffee you have is the best or the cheapest — a decision that matters only to us and only matters to you, your family, co-workers, and the team we all love.
“A new year has begun”. Our children are sitting at their desks at 8 a.m., at Starbucks. The kid is singing a tune, doing our homework, and sitting outside. We sit down at our computers and watch a bunch of sports together, or watch a movie together.
StarbucksReport this essayMBA 680: Coffee, and Being In A Relationship
We have so many things to take care of, and we want to share them with all of you as a family. We would like to invite you to come and experience our wonderful home and to meet some of our dear friends and all the people we missed out on, all the time. We also want to offer our help as we go through all of our relationship process and we promise to share those times and experiences with our family and friends.
StarbucksReport this essayMBA 2: How To Give A Life
When choosing an office for someone, it is always a struggle to leave the office alone. If you go shopping at our office, you will find that many people are not able to leave before 5 p.m., so it is common for us to see our employees leaving in the mornings between 5 and 8 a.p. They will leave for lunch at 4 or 5, and they will leave for work at 8. Then we have to make the decision on whom to send the message, and make the decision by the time that is spent in the parking lot.
StarbucksReport this essay
Problem StatementThe two questions that arose in Mr.Schultzs mind captures the problem faced by Starbucks.“Was Starbucks growing in the best way possible?”“Was Starbucks overextending in its quest for growth?”Options in front of StarbucksThe dilemma of Howard Schultz right now is what next?. Where does starbucks go from here? The available options in front of them are the followingNew Specialty Sales partners: The option currently in front of starbucks is to collaborate with McDonalds who has been approaching them for this joint venture.
Expansion of Domestic and International retail markets: With the target of 2000 stores by year 2000, Starbucks is on an expansion mode. They are expanding into the international markets and simultaneously they are diversifying in the domestic markets also. Initiatives like Frappuccino and the Doppio cart are part of this.
New Products: Right now, Starbucks is not targeting the younger generation well because the youth are not avid coffee drinkers. For this purpose they could launch a range of new products like flavoured coffee which the youth prefers.
Analysis of OptionsWhile thinking in terms of collaborating with new speciality partners, we have to take care that the brand does not get diluted. Taking the case of McDonalds specifically, there are many factors that need to be considered. Looking at the pros of the proposal, we can see that you can potentially increase the customer base through this collaboration and the brand awareness may increase among the people that come to McDonalds . It might help us in targeting the youth segment that has been proving elusive in the other campaigns. But seeing the other side of the coin, there is a possibility of brand dilution when collaborating with McDonalds because there starbucks coffee might become a secondary product. The association of coffee with burger is not a popular one as burger with coke. So there the starbucks brand will not get the desired visibility. Another point being that the type of consumers who come to McDonalds is different from those who come to Starbucks coffee bars. The association of starbucks with the type of ambience provided in the coffee bars may be hampered if it gets served in places like McDonalds.
While collaborating with any new sales partners, it should be kept in mind that the collaboration doesnt require compromising any one of the brands core strengths. Another problem that may arise in collaborating with McDonalds is with the Frappuccino Drink. As is given, this drink was marketed with the collaboration of Pepsi and McDonalds have a tie up with Coca Cola. This is a drink that is targeted towards the youth segment and if due to some disagreement in this case we are not able to market this drink in the McDonalds outlets, the whole purpose of collaboration