Psychological Factors Influencing Customers’ Buying Behavior on Selecting a Holiday Destination
Final Year Project#3 Project ReportPsychological factors influencing customers’ buying behavior on selecting a holiday destination – A Case On ThailandMo Yu Xuan003TH013Adv. Diploma in Business(Hospitality & Tourism Management)Artem Diedkov14 April – 16 June 2015Content1. Introduction —————————————————————————— 31.1 Background of Study 1.2 Statement of Research Objectives 1.3 Structure of Study ———————————————————— 41.4 Restrictions within Research 1.5 Significance of Research and Study Value2. Literature Review ———————————————————————- 5 2.1 Psychological factors that affect consumer behavior2.2 Consumer decision-making process ———————————— 72.3 Destination image ———————————————————- 83. Research Purpose, Questions, Hypothesis and Conceptual Framework — 93.1 Study Purpose
3.2 Research hypothesis3.3 Conceptual Framework ————————————————— 103.4 Research Method and implementation process3.5 Reliability of the research3.6 Data Analysis ————————————————————— 113.6.1. Secondary Data3.6.2. Primary data3.7. Findings and discussion ————————————————- 154. Recommendations and conclusions ———————————————- 164.1 Thailand as a tourism destination4.2 How can Thailand be marketed to the Singaporean tourist.4.3 Conclusion ——————————————————————- 17References ——————————————————————————— 18Appendix ———————————————————————————– 191. IntroductionThe availability of advanced technology and airplanes has led to traveling being made more accessible to people all around the world as people no longer need to travel by horses and carriages that take several days, weeks or even months to reach from a country to another. Instead, they could do it within several hours to a day right now. As the tourism industry growth spurts in countries, it is necessary to start understanding and focusing on the motivation behind travelers’ today to attract inbound tourists.