Essay About Steel Manufacturing And Industry Manufacture Pig Iron

Iron & Steel Manufacturing in the Us – Swot
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Course:        BMKT 2409 Marketing ManagementParticipants:        Brian Hannolt, Ian O’neill, Benjamin Sorek, America WeberIndustry:        Iron & Steel Manufacturing in the U.S.Professor:        Daniel DennehyDate:        Monday May 23, 2016Executive SummaryDefinitionCompanies in this industry manufacture pig iron, steel and ferroalloys. Pig iron is often manufactured in a blast furnace or via newer direct-reduction methods. Steel may be manufactured in basic oxygen furnaces (newly made steel) or in electric arc furnaces (recycled steel). This industry also includes operators that manufacture basic steel shapes, such as bars, plates, rods, sheets, strips and wire or form pipes and tubes from steel they have produced themselves.NAICS Code33111Industry ActorsNucor Corp.                 Steel Dynamics Inc.        AK Steel Holding Corp.United States Steel Corp.AK SteelAK Steel Strengths Weaknesses Ultralight Steel autobodyAbility to recycle scrap steelFocus on premium electrical steel and alloys N/AOpportunities Threats Rebounding value of private nonresidential constructionRecycle rate of Steel up to 81% in 2015Volatile price of steel globallyDiminished role of coal productionSteel DynamicsStrengths Weaknesses domestic marketbarriers of market entryhigh growth ratemonetary assistance providedhigh profitability and revenuecompetitive marketfuture profitabilitybrand portfoliohigh loan rates are possibletax structureinvestments in research and developmentOpportunities Threats growth rates and profitabilitynew products and servicestechnological problemsrising cost of raw materialsgrowing competition and lower profitabilitygovernment regulationsexternal business risks