Essay About Stelios Haji-Ioannou And Ceo Of Easyjet

EasyjetJoin now to read essay EasyjetThe Web’s Favorite Airline1. COMPANY OVERVIEWEasyJet was lunched in November 1995 with a fleet of two Boeing 737-300 aircraft flying from London to Glasgow and Scotland. Its mission was to offer low-cost airline service to the masses. This was successfully achieved by offering customers low fares with its no frill flights and adopting an efficiency-driven operational model; high brand awareness, maintaining a high level of customer satisfaction making it one of the leading low-cost airlines in Europe.

Extensive public relations and advertising campaign slogans by easyJet resulted in increasing demand for more flights resulting in the creation of new routes. The concept adopted by easyJet was the use of one type of aircraft which was brand new, point-to-point short haul travel, rapid turnaround time, high aircraft utilisation and no in-flight meals. This concept also involved avoiding the use of travel agents and issuance of tickets thereby encouraging sales over the internet.

By 1998, easyJet had acquired six Boeing 737-300 aircraft and flew twelve routes in five countries. By 1999, the airline had expanded with a fleet of eighteen Boeing 737-300 aircraft

and twenty-seven routes in Europe creating a niche for itself in the low-cost airline business.2. THE SUCCESS OF EASYJET SO FARMuch of easyJets’ success was due to intensive research of a United States owned low-cost airline ‘Southwest Airline’. Most of the concepts for easyJet were adopted from Southwest airline, yet easyJet added its own touch of ingenuity which reduced operating costs even further. EasyJet was strategically located at London’s Luton airport. Its location enabled it to take advantage of the low labour costs, close proximity to downtown London and also low charges on airport fees. In order to maximize its cost cutting, the airline operated an open-plan, paper less office with no personal secretaries.

5. KEY MOST IMPORTANT TO BECOMING FLEXIBLE AIR TRAILS was finding the right route. In the early part of the decade the airline was considered to be at the forefront of a rapid-jet economy, with low labour costs and high-speed flights leading to an enormous increase in passenger numbers. In November of 2000, the International Air Transport Association (IAAT) awarded EasyJet an award of the world’s highest award for innovation and public service innovation in aviation, recognizing its vision for a low-cost airline from a global alliance of global airlines, aviation, fuel and logistics (B&G) companies. Within five years, EasyJet was ranked number three in the world by the International Air Transport Association (IAAT) and the aviation group on the International Air Transport Association’s (IAAT)/EBA group’s (EBA) World Airport Quality Certification®. In 1996, EasyJet was the 1,000th award for aviation excellence, followed by Boeing and F-130 planes, with the other aircraft serving as well as the other 1,200 aircraft and more than 50 aircraft used in the commercial aviation industry. EasyJet was ranked in the 1,100th list of the country’s top airlines from the Air Force. A special commendation was given for its excellent customer service from the customer base. EasyJet has been described as the most responsive and most efficient airline in the world. Its ability to perform its key mission and mission-critical responsibilities was a key criterion for achieving the most success by EasyJet. EasyJet was ranked by the IAA as the 1st-most innovative airline in the world, the 5th-most affordable airplane in the world and the 4th-most efficient airline in the United States. Although EasyJet was not ranked 1,100th in the IAA’s World Airport Quality Certification®, it was ranked first in the list of 50 leading airlines in the World Airport Organization and the 1st in the 10 key airline trade associations. The airline’s success, success in its niche and success in the economy have come together to give EasyJet its distinct quality credentials and credibility among all airlines globally. In its second year in operation, EasyJet has served over 18,000 customers worldwide. It is ranked 12 in the IAA’s ‘Top 100 United States and 35th among airports in the world as most efficient and least wasteful for both passenger and crew members. EasyJet is one of the first high-performing airlines in the world, offering passenger and crew membership services for United in only a limited group of airports. EasyJet is expected to enter the low end of the airline business this year based on the international market growth which will allow it to increase profitability and growth for long-term customers worldwide. For further information and information regarding EasyJet, please visit

5. KEY MOST IMPORTANT TO BECOMING FLEXIBLE AIR TRAILS was finding the right route. In the early part of the decade the airline was considered to be at the forefront of a rapid-jet economy, with low labour costs and high-speed flights leading to an enormous increase in passenger numbers. In November of 2000, the International Air Transport Association (IAAT) awarded EasyJet an award of the world’s highest award for innovation and public service innovation in aviation, recognizing its vision for a low-cost airline from a global alliance of global airlines, aviation, fuel and logistics (B&G) companies. Within five years, EasyJet was ranked number three in the world by the International Air Transport Association (IAAT) and the aviation group on the International Air Transport Association’s (IAAT)/EBA group’s (EBA) World Airport Quality Certification®. In 1996, EasyJet was the 1,000th award for aviation excellence, followed by Boeing and F-130 planes, with the other aircraft serving as well as the other 1,200 aircraft and more than 50 aircraft used in the commercial aviation industry. EasyJet was ranked in the 1,100th list of the country’s top airlines from the Air Force. A special commendation was given for its excellent customer service from the customer base. EasyJet has been described as the most responsive and most efficient airline in the world. Its ability to perform its key mission and mission-critical responsibilities was a key criterion for achieving the most success by EasyJet. EasyJet was ranked by the IAA as the 1st-most innovative airline in the world, the 5th-most affordable airplane in the world and the 4th-most efficient airline in the United States. Although EasyJet was not ranked 1,100th in the IAA’s World Airport Quality Certification®, it was ranked first in the list of 50 leading airlines in the World Airport Organization and the 1st in the 10 key airline trade associations. The airline’s success, success in its niche and success in the economy have come together to give EasyJet its distinct quality credentials and credibility among all airlines globally. In its second year in operation, EasyJet has served over 18,000 customers worldwide. It is ranked 12 in the IAA’s ‘Top 100 United States and 35th among airports in the world as most efficient and least wasteful for both passenger and crew members. EasyJet is one of the first high-performing airlines in the world, offering passenger and crew membership services for United in only a limited group of airports. EasyJet is expected to enter the low end of the airline business this year based on the international market growth which will allow it to increase profitability and growth for long-term customers worldwide. For further information and information regarding EasyJet, please visit

Stelios Haji-Ioannou, the CEO of easyJet, championed the idea of no frills travel. The only free item on board their flights was easyRider, the airline’s in-flight magazine. This concept alone saved costs of at least ₤14 per passenger. Moreover, internet sales of tickets were encouraged reducing operating cost by 25% through the elimination of additional reservation agents, computer reservation systems and travel agents.

Even with the extensive cots in cost to keep prices low, easyJet did not compromise on the quality and safety of flights and aircraft. The airline flew brand new planes, hired experienced pilots with competitive salaries. Even flight attendants salaries were not compromised, which meant that customers would arrive onboard easyJet, to meet friendly staff smiling at all times.

One of the more distinctive characteristics of Easy Jet was its approach to customer satisfaction. CEO, Stelios Haji-Ioannou, enjoyed interacting with customers of Easy Jet. A few examples of this would include him working the phone lines selling tickets, replying to queries both by phone and email. The direct booking of easyJet flights