Sticky Case
About Sticky
Sticky company, the famous handmade candy seller in Singapore, is offering four categories of candy such as corporate candy, wedding & event candy, lollipops and retail candy. Corporate candy are customized candy which you can design your own candy and write your name, logo or even message in the center piece of the candy and make it memorable. “Nothing brings out the child in us all like lollipops”-is the slogan of Sticky which can brought us the simple happiness like a kid (Lollipops, 2015). The specialty of the lollipop is each of it is only one and only, and the delightful color can make the people days. The retail candy can be found anywhere in the world and even their specialty candy like durian which is seasonal fruit also offer all year long. The store of Sticky can be found at The Central- Clarke Quay, in the late 19th century which was once the centre of commercial enterprise, Cathay Cineleisure Orchard, and Jurong East Central 1 which locate at the western region of Singapore. (Jurong East District Guide, 2013)
Promotion and Advertising Strategies
Sticky is using various ways to promote their products and to attract customers. Firstly, Sticky is well known for hand making their candies and not only hand making their candies but their working area is opened to outsiders so that customers are able to watch the professionals producing candies out of sugar powders. This process has been carrying down since they started the very first shop in Singapore and it is very popular in Singapore (Sticky, 2015).There are many positive reactions of people and they actually attracted more customers by showing this hand making process to people and kids love them. Not only they show out their hand making process of candies but they also have many different types of taste and shape of candy is customizable as well. With this, customers are more likely to trust their products as they can witness the candy making procedure. Sticky also promises that there is no any harmful substance added to their candies and they are strictly using only refined sugar as their resource to produce candies. Next, Sticky has invited a famous local blogger in Singapore ‘XiaXue’ who has over 40,000 people viewing her posts in her blog everyday as their ambassador to advertise what they do, what they sell and how they do, as well as to reach out as many people as they can. On the event, blogger XiaXue was invited to one of their outlets at The Central in Singapore to personally try out their hand making procedures. Every step of procedure and actions are captured in cameras and they are now posted in her personal blog (Xiaxue, 2010). As a result, there are many positive comments and brought out Sticky to more people who are now willing to taste their candies.