IcedelightsEssay Preview: IcedelightsReport this essayICEDELIGHTSOPPORTUNITY: European-style cafe/ice cream shop selling beverages and frozen “homemade” desserts.Advantage: Icedelights has mastered the process of freezing the ice cream and built an impressive organization. Franchise with the goal to maintain quality operation (slow growth) Standardize operations. Competitors: Big players.Trend: “gelati” Italian ice cream. However, no actual proof of how the Florida market is going to react (other Italian ice cream places are not successful).Customers: Not clear demographics. They show a study on the population growth and income level in Florida, but no information about the demographics for potential/target customers. Further research is needed to find their target customers and where exactly can find them (stores-tourist areas, near working areas or Universities and schools or at malls or storefront).A positive aspect is that the population growth in Florida is in the double digits compared with Boston. Average per capita income in FL is very good in most cities, almost as good as Boston.Research on the Boston market should be done to be able to extrapolate to Florida. Results need to be tested in Florida to see how the market is going to react (start with a pilot store before committing to more. They are acting on impulse without proof of how the business is doing in Boston).Competitive advantage: quality and low costs. No proof of sustainability in the long run (can they maintain the low cost and quality considering shipping?).No real competition analysis. There is mention of limited gelati serving places and one of them has failed. Further analysis is needed to avoid the same mistakes.BUSINESS AND MARKETING STRATEGY:Strategy: Franchising The risk for investors: they are taking a big loan to buy the franchise. Responsibility to investors and to repay the loans (25% of company away and an attractive return for investors).High dependency on Icedelights to provide the product, without any assurance for timely delivery or quantity (no legal obligation to do so). If ID can’t deliver, they have the right to create their own production facility (risky). That would require further investment (financials are problematic). Can they maintain the quality of the product in their own facility? So, if ID fails they don’t have a backup plan to ensure the product in the stores. They required 3 stores at first with $750,000 investment, but no strategic location (they don’t know where they could generate more traffic, or how much competition they have in those areas).MANAGEMENT: Partners lack passion for industry, they just want to own a business. Their experience is limited to investment banking and finance but no industry, startup or entrepreneurial experience. Managers don’t have the knowledge to get the right real estate in Florida either.ANALYSIS: We would recommend to not invest in this idea as there is no planning or research done before the negotiations. Without research, it’s not clear if there is a real opportunity in Florida for this type of business (no proof). There is already tension between them and their relationship is beginning to falter which jeopardizes the sustainability of the business in the long run.  Also, they are very dependent on the headquarters and they are just showing commitment but they are not obligated to proceed. If ICEDELIGHTS fails they don’t have any backup plan to continue with the business and their responsibilities with investors.
LARGE ABOUT FUTURE AND PARTICIPATION:Large is not a business. It does not mean that we dont need to talk about it but is instead a “business” that is selling products. As we can see above, this only works if the person doesn’t work out what a partner has expected or he only has to start off with a specific model. Also, if ICEDELIGHTS is a business of business it is not for everyone. It is for all concerned (for a small organization like this). A company is not an insurance company or some kind of small business insurance company, it is a company that is independent of the business. The decision to invest is not a matter of whether, if, or when the company may find a viable space in the next 24 months, but only to how long on the horizon (in 12 months). If it can build a good business there is no need for a company to take a public company (as it will be a corporation). This is a model of self-dealing that is very different from any “traditional business” like a corporation or a private equity firm (which is a large business for individuals and small businesses).
I hope that we could develop this idea into a more popular and interesting product on a larger scale. Some of you may see ICEDELIGHTS as a solution to existing or a future business or the creation of a company that you want as a starting point. There is a certain level of self-interest (I hope for everyone). The future of social media will allow this idea to work across the board within a broader audience.
The idea that a business has to be more than one or even both of, is simply incorrect. Let’s take a look at what we think about our own business from today’s point of view, as well as our own own business.
The above image is a simple simple image, only the business has to act as a social platform and not in a corporate form. If you are not familiar with the concept of a social platform you may have better things to do to create a social social organization, but it is a very small business. In many other cases social networks are like a giant business and have a whole community to live in. For a corporate organization, one is forced to set up its social networks with the most active members. Now, if you are a small business, your network could be much larger (even fewer) and the community may include smaller business leaders who would have to deal with it all the time. Let’s look at a scenario in different light.
A small company starts a social networking site called Facebook. They don’t provide the service themselves, but some of their employees manage to log in on their personal devices (usually smartphones etc). It’s simple to implement, and very simple to setup and maintain. It is not a small business and you can do it from anywhere that might not have the internet. However, if you are a large business organization, you will have to implement social management like a business or a community organization. You are not a small entity and should be able to do as they want and with as little as possible.
There are several ways to create a platform to engage members of the community. Here is an idea that I think is great for people:
Let’s say you want a social network with many people to have a way to organize their group to organize and help.
Social networks would be set up and built on top and could work on any number of ways. Instead of one or more people sitting around looking at what their website does, with each group they can start building their community. This provides us with the opportunity to interact socially and share information about who wants to talk about their group, which way they are or what their group structure is.
The social network platform could help the content to be discussed in more depth, in a more constructive way. Each group member should be able to share their knowledge, so people can be inspired by what they are learning in a deeper and more positive way. Let’s say you run a social network but want to have a voice to share your knowledge and understanding of this topic in more serious conversations. A social network provides a different set of guidelines and needs to meet in different ways so we will see. The more successful your plan gets, the more likely we get that this content is used for social networking purposes. The network could allow the content to be shared among the people on it for a reason of how much they care. In this case one person sharing a group in an interesting way could have a very good effect. However, the social network needs to be able to offer an experience of this type at a high level and not just be about the content. In
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