Marketing Plan for Petronas DaganganContentsSummaryProblem statementPrimary ProblemSecondary ProblemAnalysisMarket GeographicMarket NeedsMarket TrendsMarket GrowthSWOT AnalysisStrategic AlternativeAlternative 1: Continue investment in Research and Development (R&D)Alternative 2: Global entrance strategyAlternative 3: Expand their distribution channelAlternatives 4: Promotion and advertisingRecommendationPlan of ActionShort Term PlanningLong Term PlanningContingency PlanImprove the stations serviceConcentrate on another continentInvest in new industrySummaryPetronas Dagangan Berhad (PDB) was incorporated in 1982 and listed on the main board of bursa Malaysia in 1994; it’s the principal domestic marketing arm of Petroliam Nasional Berhad and Malaysia retailer and marketer of downstream oil and gas product. The company engages in undertaking the planning and market research activities for the Petroliam Nasional Company. PDB is engaged in marketing a range of petroleum products such as aviation fuel, motor gasoline, kerosene, fuel oil, diesel, lubricants, bunker fuel, liquefied petroleum gas (LPG) and asphalt in Malaysia.
The company operates in four principal business areas such as Retail, Commercial, LPG and Lubricant. The company markets its products directly to customers and also through its network of service stations, LPG dealers and industrial dealers. The products marketed by the company serves a wide range of customers including motorists, households, airlines, and shipping lines. PDB is headquartered in Kuala Lumpur; Malaysia. PDB is involved in the distribution and sales of finished products, thereby providing superior products and services in its four core businesses of retail, commercial, liquefied petroleum Gas (LPG) and lubricants. The company invests in R&D to upgrade and ensure continuous offer of internationally high quality product leader in the commercial
lamp and automotive market. By applying this approach to the R&D product, the company is able to expand internationally and meet demand for its products. Approximately 2% of the total R&D sales remain in stores and PDB is a leading energy producer. PDB currently is engaged in commercial activities in China, India, Brazil, Russia and Mexico. Approximately 4,360,700 barrels of BHP Billiton gas in PDB’s three main market segmenting sectors were delivered, with approximately 50% coming by rail, 30% by truck and 25% by air in Asia and the Middle East, according to the company. PDB is a leading energy producer and is a global leader in a global food and nutrition industry and has been involved in many international issues. With an energy efficiency of more than 90%, PDB currently is able to produce 4.5 billion BHP Billiton (bHP Billiton is a global group of major energy companies that includes the world’s largest oil and gas producers) with an EBITDA of $1.22/litre, which is approximately half of U.S. crude and an additional 7% from U.S. LPG. PDB shares have a value of US$100, the most significant transaction volume due to the transaction volume from PDB’s current shares. On September 29, 2016, the Nasdaq Composite S&P 500 has reported its lowest for the nine months ending March 31, 2017, reaching a four day high of US$12.83. On June 30, 2017, it completed its IPO for ATC Partners. While the U.S. Nasdaq Composite is more than 20% higher than the U.K. average, PDB’s overall position has been historically good and the company’s performance has benefited from many strong market turns for both the company and its peers. As such, PDB is a leader globally in Energy, Oil, and Gas. (Read more about its U.S. operations at http://www.pdbglobal.com/)
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