Strategic Leadership and Business Transformation – Strategic Analysis of Tata Motors
Strategic analysis of Tata Motors
– Vijay Singh Shekhawat
Student Id
– 20824378
Course
– FT MBA FEB- 2011
Module code
– G106657
Pathway
– Human Resource Management
Module
– Strategic Leadership and Business Transformation
Lecturer – Mr. Dave Allen
Submission date – 24th Jan. 2012
Abstract: Fierce competition, Economic crisis, unstable political conditions, depleting natural resources, increased globalization etc are some of the key issues faced by companies in today’s world to sustain their position in market. In order to achieve better competitive advantage in market companies need to strategically analyse their position time to time. A strategic analysis helps companies to evaluate environment in which they are operating and impact of environment on their business growth. Strategic analysis helps in future forecasting, profitability and sustained market growth.
The present paper is aimed to explore strategic analysis of TATA MOTORS of India. Tata motors in recent past years has shown a positive growth with acquisitions of some of the world renowned brands and marking its international presence. The paper will look at some of the models which will be analysed to examine Tata Motor’s competitive advantage in market.
The report will encompass Introduction to Tata group & Tata motors and Automotive Industry in India, prominent models to analyse company health and recommendations.
1. Introduction
Tata Group
Tata group was started by visionary businessman Jamsetji Nusserwanji Tata in year 1868 when he established his trading business of Textiles in Bombay under era of British Empire. Later in year 1874 Central India Spinning Weaving and manufacturing facility for textiles was set up in Nagpur. Tata & Sons a partnership firm was formed in year 1887 by Jamsetji Nusserwanji Tata and his eldest son Sir Dorabji Tata. Company entered in hospitality sector by opening up Taj Mahal Palace hotel in year 1903. In year 1907 Tata Iron and Steel was established which started operations in year 1912
Today Tata group is the biggest and most respected group of India managing 100 companies under able leadership of Mr Ratan Tata with revenues of $67.4 bn in the financial year ending March 31, 2010. The Group companies had 396,517