Strategic Management: Ebay Case StudyEssay Preview: Strategic Management: Ebay Case StudyReport this essayeBay Inc. in China(Case Study in Strategic Management)Authors: Linda MedneKsenija ŠulajevaRiga, 2015Question 1KEY COUNTRY MATRIXCountrys AttractivenessCompetitive StrengthAttractiveness CriteriaWeight ScoreScoreWeighted ScoreAttractiveness CriteriaWeight ScoreScoreWeighted ScoreLevel of supply4 The knowledge of market4 China 728China 624US 832US 936Europe 728Europe 832Level of demand4 Product adaptation3 China 832China 618US 728US 927Europe 624Europe 824Economy Influence3 Pricing3 China 618China 721US 824US 927Europe 721Europe 824Political Influence3 Sales and Promotion4 China 721China 624US 927US 832Europe 824Europe 832Logisctics4 Communication4 China 728China 624US 936US 936Europe 832Europe 832TOTAL (China)1277,1 TOTAL (China)1116,2 TOTAL (US)1478,2 TOTAL (US)1588,8 TOTAL (EUROPE)1297,2 TOTAL (EUROPE)1448 TOTAL (Weight)18 TOTAL (Weight)18
Ebay Limited, “China’s first online e-bookshop, with the latest edition to compete with Borders: China’s first online e-bookshop, with the latest edition to compete with Borders: China’s first online e-bookshop, with the latest edition to compete with Borders: China’s first online e-bookshop, with the latest edition to compete with Borders: China’s first online e-bookshop, with the latest edition to compete with Borders: China’s first online e-bookshop, with the latest edition to compete with Borders: China’s first online e-bookshop, with the latest edition to compete with Borders: China’s first online e-bookshop, with the latest edition to compete with Borders: China’s first online e-bookshop, with the latest edition to compete with Borders: Germany, France, Japan, South Korea, USA, France