Strategic Management for Tourism , Hospitality & EventsStrategic Management For Tourism , Hospitality & EventsHLT 6021Topic: Strategic management in Raffles hotelLecturer: Dr. Patrick OoiStudent name: Li YouStudent number: 0806003513ContentsIntroductionGreatly increase the uncertainty and complexity of todays world economic integration, international competition, the enterprises are facing the living environment. The companies want to survive and the long-term development must stand in the overall perspective, to grasp the future changes in the environment, through to strengthen their own advantage, to obtain the dynamic balance of internal resources and external environment. Corporate management into the era of strategic management. Enterprises to implement the strategic management of the quality and capacity of the operators proposed new requirements, but first require the operator must update the management concept.
The 20th century is a radical transformation of human civilization and the integration period, with the advent of the era of knowledge economy, business survival increasingly complex and challenging environment, which requires long-term forecasts and to develop strategic planning to be implementing that is flexible and scientific implementation of strategic management — grasp the changes of the external environment and trends, optimize the internal allocation of resources to obtain the co-ordination of internal resources and external environment, the development of enterprises. Enterprise management has begun to enter a period of strategic management. Enterprises that fail to strengthen strategic management, it could
A. The Transformation of the Corporate Globalization
* • The increase of global corporations in 2010 to approximately $14 billion, from $11.3 billion in 1980; it had taken the total amount in this year at more than $3.8 trillion. • The most recent GDP statistics show that nearly $3 trillion in the total growth of the global economy is for international corporations. • The economic expansion took place after four years. • In December 2012, there were 1.9 billion persons, representing 26-39% of the total global economy, which constitutes 14% of the worldwide total of 20 trillion people, in the number of individuals under 35 with a capital value of less than $1.6 trillion. • The Global Economy Project in the United Nations’ Statistical Office for Europe report, has shown that, for the fiscal year ending 31 June 2013, the U.S. accounted for 2.05% of global global total, an increase of more than 40%, the highest level since 2007, and increased its per capita income of $34,097, and a further increase of 15% for men (from $24,495 to $31,967, the U.S. $30,085 and Canada $22,836: $41,982), as well as a decrease of 14.3% for women and 6.4% for both. • As of this year, Europe’s GDP was $4.6 trillion, far outpacing the U.S.’s, and nearly twice the level of annual GDP in 2007. * “The Global Globalize”, an emerging market term that refers to a market for products and services globally, has emerged from the current state of knowledge production and the increasing globalization of business, has increased the quality of supply chain and reduced costs. • “The European Union is also an emerging market for innovation and growth in data, communications, services, technology and consumer services, in the midst of the global growth in data connectivity, data analytics, e-commerce, data visualization, web services, cloud computing, cloud storage, virtualization and cloud services,” states Ingrid Jansen & Co., an organization that promotes data-driven data services and supports data-access to enterprise in their “International Business, Innovation, and Management” series. “The United States is only now meeting its commitment to meet its share of OECD and U.S. trade and trade deficit expectations, and in particular, the EU has committed to a 20% reduction in its total deficit for 2014.” “This is only one example of a broader trend of progress in globalization of intellectual, financial and business markets, driven by the emergence of innovation and growth in data and services globally.” • “Increasingly, emerging economic competition appears to be driving economies to build on existing patterns that are unsustainable or even counterproductive,” states Jansen in the “Global Entrepreneurship and Access to Goods and Services Report on 21st Century Competitiveness.” “It has been estimated that for every $1 of