Apple Company Swot Analysis
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Apple established in 1976 has transformed itself beyond belief, not only as accompany but also have impacted the whole world of technology with their products and strategy Apple as a learning organization has learnt to deal with is weaknesses and threats and also taken opportunities using its strengths, their strategy is a more innovative and differentiated and stylish approach, they have changed from focusing on niche markets to a more broad one creating a paradigm shift regarding telecoms and music incorporation. A series of strategic moves and alliances have seen apple acquired and retrained knowledge, gaining experience and exposure to new markets, its alliances i.e. Microsoft has opened the door for apple to enter the business market with its PCs Apple has began to license some of its products creating the sense that apple is capable to take on to business world with its Operating System and software packages, by opening retails stores apple have created brand awareness and have also incremented sales for more than 40% Its operations and manufacturing has been moved to China, an strategic move that see apple as one of the leaders in supply chain management, due to the way in which all products and parts get delivered to an assembly point, 6once they are assembled, get shipped to its various distributions points Within the value chain apple makes most of their money on Manufacturing, R&D (Innovation) and MarketingApple launched iPod music player which is a great innovation and also it surprised the people. Apple iPod not only increase the company sales but also influence the people to get experience of Apple notebook and operating system.
Brand creates perception of product in the customers mind. Apple has been amongst the well reputed brands in the industry of information technology. It also stood up to its name by introducing new products such as iPod, iPad and laptops in the market to impress customers with its innovation, portable and attractive designs.
Apple products have strong design, this attribute attract lots of people to buy apple products despite of high prices.
It has strong and reliable eco-system.
Apple computers are well known for its quality hardware and softwares.
iTunes is the online service for providing music to customers at minimum price. Exploiting the opportunity of online business work for apple and now they are generating good revenues from this source.
It had signed partnership with agreement with few IT giants such as Intel.
Apple comes up with the innovative products, it only because of strong research and development department,
Weaknesses
Most visible weakness of Apple are high prices of products. Apple