Essay About Strong Entertainment Brand And Strengthsextensive Market Presence A

Hmv Case Study
Table 2:  StrengthsExtensive Market Presence A very strong entertainment brand nameEmerging HMV live businesskey store locationsEstablished excellent reputation for serviceWeaknessFalling Market share in sectorWeak liquidity positionSlow to respond to changetoo much dependence on promotional pricing to encourage salesLittle understanding of consumer trends Lack of  latest technology in store OpportunitiesFocus on key developmentsGrowth in UK online retailingExpansion through strategic AcquisitionsAlliances with key media groups and producersThreatsRising man power costHighly competitive marketInformation technology riskLittle or no control over illegal downloadsTable 1:Porter forcesMusicMovieGamesCompetitive intensityVirtual competitors   online buying.(2)Being a leader in DVD this segment still declines.(3)HMV is not the market leader.Potential new entrantsTechnologic factors.(9)Easiness of downloading movies or watching movies.Online gaming which can be bought and played (10)Suppliers powertheir power is very strong. S.C (L)Sales are not insured. NO insurance NO supply(1)The suppliers have a huge role in bargaining decisions.Buyers powerable to download. Strong.S.C(L)Downloading also involves the visual industry. StongOther video game retailers. Downloading. Strong(10)Threats of substitute Downloading TV on demand, websites, movie rentalDownloaded videogames and hacked video games.