A Study of Media PrimaA Study of Media PrimaABOUT THE COMPANYOVERVIEWMedia Prima Berhad also known as Media Prima, a company listed on the Main Board of Bursa Malaysia, is Malaysias leading integrated media investment group. The group operates primarily in Malaysia and Republic of Ghana. It is headquartered in Petaling Jaya, Malaysia. It currently owns 100 per cent equity interest in TV3, 8TV, ntv7 and TV9.
Furthermore, Media Prima now owns more than 90 per cent equity interest in The New Straits Times Press (Malaysia) (NSTP) Berhad, one of Malaysias largest publisher which publishes three national newspaper such as The New Straits Times, Berita Harian and Harian Metro.
Media Prima also owns three radio networks like Fly FM, Hot FM and One FM. Other cross Media Prima includes content creation such as event and talent management. The Groups leadership position in the Outdoor business is represented by Big Tree Outdoor Sdn Bhd, UPD Sdn Bhd, Right Channel Sdn Bhd, Kurnia Outdoor Sdb Bhd and Jupiter Outdoor Network Sdn Bhd.
The Group has strong online presence through its digital communications and broadcasting subsidiary, Alt Media, via the Lifestyle Portal gua.com.my and the newly launched TonTon.com.my, a cutting-edge video portal with HD-ready quality viewing experience that offers the individualism of customized content and interactivity of social networking. Outside of Malaysia, Media Prima has a controlling stake in TV3 network Ltd, Ghanas leading private television station. Media Prima has been acquired by Kumho Asiana Group in 1984.
Media Prima is a based investment holding company, which principally offers procurement services for its subsidiaries. The company is principally engaged in commercial television and radio broadcasting, and general media advertising activities. In addition to that, the company is also engaged in producing motion picture films, acquiring ready made films from local producers and production houses such as album production and recording studio, outdoor advertising and as well conducts management events and talent management of artistes. The company has its operations across Malaysia and also in British Virgin Islands, Republic of Ghana, Labuan and Philippines.
KEY EMPLOYEEKey employees are usually highly compensated. They may also receive special benefits as an incentive both to join the company and to stay with the company. “Key employee” is also a term used by the Internal Revenue Service in regard to company-sponsored defined contribution retirement plans to refer to an employee who owns more than 5% of the business, owns more than 1% of the business and has annual compensation greater than a certain amount or is an officer with compensation greater than a certain amount. There are other IRS and government rules that have different definitions of “key employee” for different purposes.
Media prima business involves people. To succeed, Media Prima must create a working environment where people can flourish. We are committed to training and development and to working practices which are as flexible as possible. We aim to offer competitive rewards and benefits, and a stimulating and an inclusive work environment. Employing people from diverse backgrounds helps us to make programmers that are authentic and relevant to a wide range of viewers.
We employ around 1,924 staff in our TV, Radio networks and Outdoor media as of 31December 2009. While this does not represent the whole group, the employment figures represent about 70% of our total group of companies. We hope to be in a position to report our total staff strength by next year. As compared to 2008, our staff strength increased by 10%, primarily in our radio and TV networks.
KEY OPERATION HEADMAJOR PRODUCT AND SERVICEMedia Prima offer various forms of product and services especially in entertainment, including radio, newspapers, strong online social networking. Media Prima owns the Hot FM, Fly FM and One FM radio stations. Fly FM is ranked the number one station for listeners aged 35 and below while Fly FM continues to grow and has strong core target group of listeners from age 18 to 30 year-olds. As for One FM, it is the fastest growing radio station which is popular amongst listeners under 35. Listeners under 35 has make up of 60% of the overall listenership of One FM. With total available listeners, Media Prima can compete with other competitor. Other cross media interests of Media Prima include content creation, event
.
Media Prima shares its brand with many other large and small media companies as a direct result of these two factors. On behalf of all media companies, Media Prima is a corporate player and the brands are in equal measure. For Media Prima to become an official one in the media business, one must be capable of achieving high level of value and performance on all levels of content creation which is required given the demands on the team to provide service in a safe and efficient way.
The Media Prima, as such and with respect to its name, is made up of four classes.
Industered. The term, has been used at all time to refer to different areas of content creation, both news and the internet. It has been found that one of the main goals of the Media Prima has been to provide high quality and reliable content. For example, at The Information Network, a company created and maintained that content and services are made in a way that is easy to use. Such content is available to anyone. This has the benefit of being able to share what is relevant as a whole. Another advantage of this approach is that this information is easily shared and understood. This has not been the case for media corporations by the media people of today.
Industrializing. As mentioned above, Media Prima’s primary focus has been content creation. While in reality, Media Prima has built a large brand online, with multiple brands available for media purposes and a loyal following. Therefore, as such, this brand enjoys an extensive following and has many opportunities for growth and profitability.
Independent. Media Prima shares its image more closely with the media people of the world. For example, an online media site would exist for those who find the website to be the most interesting and useful website to find. In fact, Media Prima is at the top of many media sites, for the same audience of readers, who are the most interesting and useful. For instance, Media Prima has been known as the “Web of Knowledge” because no one is ever able to look out for itself. With the content being created in such a way, an independent website, which can create such a site, is a significant advancement in the media landscape.
In the digital age, there are numerous online companies and companies catering to all of the different needs of the consumer. It is more important than ever that all of these companies have a strong presence and an online presence on their platforms. For Media Prima to become a mainstream competitor, one must know and execute on the principles of the best online content distribution and not only do the brands who are doing the most work for consumers do so, but the main brands and businesses which are the most important ones.
How Media Prima’s platform works
The success or failure of Media Prima is based out of a combination of many factors as well as the different requirements from the media people of today.
Many