Essay About Study Of The Effects Of Heavy Discounts Policy And Executive Summary

Study of the Effects of Heavy Discounts Policy by Koutons over Brand Image and Purchase Behavior
By: Shely Yadav
MBA, IIT Kanpur
Table of Contents
Acknowledgements………..……………………….…………………………………..…2
Abstract………………………………………….…………………………………..…..3
Executive Summary………………………………………………………………………..4
Introduction………………………………..……………………………………………..5
About Koutons……………………………………………………………………5
Background…………………………..……………………………………………6
Problem statement………………………………………………………………….9
Hypotheses formulation…………………………………………………………..11
Methodology………………………………….………………………………………….12
Research design……………………….………………………….………………12
Variables and Parameters for analysis.…………………………………………..13
Results……………………………………….…..………………………………………15
Respondent analysis………………….………………………………………….15
Data analysis………………………….….……………………………………… 17
Discussion…………………………………….………………………………………….22
Conclusions………………………………….…………………………………………..26
References…………………….………………………………………………..………..28
Appendix: questionnaire …..……………………………………………………………29
Acknowledgements
First of all I would like to extend my heartfelt gratitude to Prof. A. K. Mittal, Faculty,