Essay About Subject Informationoffice Acknowledgementmodule And Word Count4090Signature

Procter and Gamble Co
Student InformationGrade/MarksNameIDNgo My DuyenE1400022Nguyen Thanh HuyE1400032Tran Nu Huyen MyE1400044Pham Bao NgocE1400051Nguyen Man NhiE1400086Cao Ngo Thanh PhatE1400092Module/Subject InformationOffice AcknowledgementModule/Subject CodeMKT101Module/Subject NamePrinciples of MarketingLecturer/Tutor/FacilitatorMid-term ExamDue Date8/12/2014Assignment Title/TopicMarketing for new product..Word Count4090Signature:Date:Mail:Feedback/CommentsMain StrengthsMain WeaknessesSuggestions for improvementGrader’s signatureStudent acknowledge feedback/commentsStudent’s signature:Date:Date:[pic 1] [pic 2][pic 3]ContentsI)        INTRODUCTION        1)                2)        Introduction to the assignment        II)        SWOT ANALYSIS        III)        SEGMENTATION AND POSITIONING STRATEGY        1)        Market Segmentation        2)        Target Market Segment Strategy        3)        Market Positioning Strategy        4)        Competitor Analysis        IV)        THE MARKETING MIX (4PS) STRATEGIES