Business
[pic 1]A6-Origin[pic 2]Mission Our goal is to provide strong, compelling promotional solutions that create new and build up existing relationships between brands and their target audiences. Our custom pens will spread your message far and wide in inexpensive, simple way.Keys to successManaging people – Successfully managing people requires corresponding constraining forces, which means: providing direction, structure, organization, and encourage personal growth.Strategic focus -Leaders have to focus the organization’s resources on the best opportunities, which shift with each new day.Customer relations – Customers are where the money comes from, so in many ways this is the most important accomplishment factor.Company summaryIf you are looking for an inexpensive way to promote your business, then you should consider using personalized pens that have been printed with your contact information or company logo. Pens are often given by owners to clients as gifts and others use them as supplies in their own offices. Since an office needs pens already, they figure that they had might as well buy personalized products that promote the company. Personalized pens offer the greatest value for the money to promote your product or service or company. We offer the largest selection of premium pens available at competitive prices. Used on a daily basis, each of our quality customized pens is an advertisement for your business. With many different styles to order, you can convey the look that best fits your organizations personality.
Start-up summary Start-upExpensesLegalrent (warehouse)computer equipmentOffice equipmentWebsiteConsultantsTotal expensesAssetsCash requiredoffice equipmentStart-up InventoryOther Current AssetsLong-term AssetsTotal Assets 5.500$32.000$20.000$ 2.500$ 850$   900$61.750$75.000$850$     0$     0$     0$75.850$Total Requirements137.600$SWOT Analysis StrengthsPenxpress has a lot of loyal customers.Penxpresshave a great brand-image.Penxpress has a good reputationWeaknessesPenxpress’s distribution costs are high.Penxpress’s products are expensive.OpportunitiesIncreasing the product line.Expand more locally.The company has the option to expand its product folio by introducing more brands.TreatsSome competitors are providing bigger discounts to retailers.Big competition.Company ownership PenXpress is a shareholder company, the stocks are divided equally on 3 parts, also all the profits, liability and management of the business.