Super Brain Web Technology
From the analysis its clearly shows that the Super Brain Web Technology focuses on segmentation procedure in terms of geographic, demographic, psychographic and as well as Behavioral. It follows geographically segmentation to focuses core city area of Nepal. It doesn’t focuses on rural area as well as out the Kathmandu valley. It follows Demographic segmentation to focuses the education sector and the younger age people. It follows Psychographic segmentation to reach the people of higher life style and finally focuses on Behavioral segmentation to reach buyer readiness stage and attitudes.
It ultimately shows some constraint for its progress if Super Brain Web Technology follows the segmentation as suggested it could progress a lot in no time.
Geographical segmentation should focuses on other main cities after Kathmandu like Biratnagar, Dhangadi, Pokhara, Janakpur etc. where the market for professional training center is in high demand as these cities are producing lots of IT professional each year.
Demographic segmentation should focuses on all age people rather than focusing on particular age as computer education is must for all age people. Psychographic segmentation should focus all life style people as to establish its brand on all the level.
If the segmentation suggested is followed the benefits which the IT trainee are seeking to participate in taking training program will increase immensely and the benefit sought by the IT trainee determines the accurate on demographic characteristic and volume of number of participant enrolling in the program.
Targeting
Super Brain Web Technology simply target the audience from IT background it focuses to the younger students and the professional who are intended for the appraisal by better technological knowledge. IT resides on the prime location of Baneshwor mainly targeting the students from the Kathmandu, Lalitpur and Bhaktapur.