Buying Exeperience
Essay Preview: Buying Exeperience
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Supermarket chains are one of the fastest growing industries in the world. They continuously improve and expand services to serve the consumer needs. Not until reading this article did I understand the beautiful layout, display and design of the supermarket has such an impact on consumer buying behavior. Every side of a store’s arrangement- from the flower and produce display near the entrance to the dairy section in the back to the sweets at the checkout-is modeled to encourage shopper’s desire to want and buy more.
Consumers can find convenient and time saving when supermarkets nowadays not only supply grocery but also other services such as deli and coffee bar, flower, gift cards, birthday cards and some general merchandise. Shoppers do not need to go to different places to buy food and daily needs. They also provide variety of choices, brands and prices for just a particular product, which buyers may be challenged to make purchasing decision.
To maximize customer buying potential, supermarkets keep enhancing their marketing strategies to stimulate shoppers’ buying aspiration. They issue discount coupons, free return, health and diet advice, cooking recipes and even make you have “community sense” when encouraging you to use recycled bags for a green environment. Moreover, they set up online grocery and non-food items shopping. Customers can shop anywhere, anytime and get their products to be delivered right to their doors with the same prices as in-store ones.
Supermarkets have gone to every corner of human life. Their beautiful layouts accompany with soft lighting, sweet music and ultimate services actually give customers a friendly, relaxed, elegant and inviting shopping atmosphere. I, myself, wonder “ is it worth to be tempted?”