Crocs, Inc. Designs
Supply chain management of Crocs by using automated cloud service:
Crocs, Inc. designs, develops, and manufactures footwear for men, women and children worldwide from specialty resins. They operate a manufacturing facility in Mexico, and have distribution centers worldwide, selling to 3rd party retailers that range from Nordstrom and The Sports Authority to mom and pop shoe stores. They also have approximately 420 of their own stores and kiosks as well
as nearly a dozen Internet sites operating globally. Business challenge Crocs had been relying on a heavily customized ERP system to process orders from their customers. The system required manual processes to manage orders, resulting in lengthy response times, with inaccurate information. There
was growing dissatisfaction within the wholesale channel due to poor order accuracy. Without an order management system in place, they were not able to promise availability and then deliver on that promise. Crocs decided that in order to remain successful in a down market, they needed an order management solution to improve the customer experience and drive order efficiencies throughout the company. Three distinct channels service Crocs’ customers out of one supply chain: Internet, retail and wholesale. Crocs did not have a comprehensive view or a way to control the inventory among the three channels. Their mechanism to reserve inventory for orders only occurred once an order was in hand. Crocs identified three primary objectives they needed from an order management solution:
Ability to reserve inventory
• outside of a hard order
• Have an accurate and near real-time
“available to promise” number that did not live on spreadsheets and whiteboards
• Have a configurable, rules based system that could be changed depending on their global business needs and across industries for market opportunities
Crocs needed a system that