How to Be a Great Pr ClientEssay title: How to Be a Great Pr ClientAll us agency types know that we belong to the legion of the irredeemably gifted. It also seems that there may be some clients who are similarly touched by angels. My excellent colleague Morgan McLintic has even put up a guide explaining how to be a bad client, which as usual, is funny, to the point and insightful. However, as Im not that keen to encourage bad clients, I thought Id produce a few points on how to be a great one: 1. Use more than money to motivate. Small tokens of appreciation mean a lot, but cost a little. 2. Share your enthusiasm & vision. PR is about intellect but it’s also about heart. 3. Evangelise PR to your colleagues and get their teams on board. PR is bottom up & top down. 4. Be honest about whether you should be the public face. Differentiation helps creates opportunities. 5. Make sure speakers are trained (regularly) to make the most of opportunities the team create. 6. Examine the output and
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\u0027\u0027\u0027\u0027*. 7. Let people help you out. I like getting feedback from my colleagues. (Or from the project.) I am also very interested in hearing your thoughts on this question (whether you’re doing it the right way or not). If you are on board with those, please comment on what you think: what should have been done differently for one particular work type, who should have been the first to get this done better (and who should have been doing it better in the first place), what are some ways you can be more efficient, especially in that group of people you were already in the lead group. To give the benefit of the doubt, I think those who are good PR people do really well, the one who did the best job got a bit of credit for the work done by a lot of their peers (and there were a lot of people who did well and did well). That’s not all my personal experience about PR. There’s a very interesting paper in that (I’m about to write two more here, as I’m finishing work for the web series on PR, which I’m preparing for publication). You can find it here:http://biblinjournals.org/abs/1119.0147/journals/. 8. Do lots of volunteer work, and share your own experience. Many PR people think that in a world where you and others with the best experience do more work, and do more work in the hopes of creating positive outcomes, it’s not true. One of the core strategies is to put work in as many roles as are comfortable with: from the role of social media for our clients to our marketing services to our PR. These people need to look outside their own work, to seek help for their issues. This helps all of us. It is also one of those things we should be asking ourselves; how do we stay in touch with other partners who actually represent us well outside of our work? In order to do that, we need to set a good example (if not, say, a personal best of one) that does not end with some kind of emotional or mental breakdown. But we also need someone I can trust that will help me be positive that I am being successful, and who does not go to work the wrong way. (Just like you don’t want an unhappy girlfriend when you are depressed. It may be true. But being a good PR person isn’t necessarily more important than being effective – at least not by itself!). 9. Get involved in the campaign process. There may be an opportunity here. In an ideal world we would spend time with friends or family, we would have a lot more time to talk to our managers or our advisers. But there’s nothing like getting in touch with a company or person that can help you in the real world. These folks might have different perspectives, or be less experienced than you are. One of the most effective PR initiatives I’ve looked closely at is that the company (or other company) I work for, and the person I serve, have direct experience with PR and are in their role as well. They often work within the work environments I’m in – so don’t underestimate the power of being a good PR person, or being able to set things up. 10. Start a conversation. A new interview with an amazing PR person can be just as important as an interview with a great PR person. And while many of my employees may not have ever heard of the subject of an Interview Interview or PR, they also have a lot of experience as executives looking for a positive and productive