Essay About Survey Masters And Financial Analysis

Survey Master Business Case Study
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1.0 INTRODUCTION
Survey Master was established in year 2004 by Natalie Patel and Carlos Patel, both of
them studied Statistic together at Boston University. They planned to start a business
together to offer specialized surveys to companies that did not have internal marketing
research staff. 2 years in market, the company now has ten professionals and earned $3
million revenues with $600000 income in 2006.
Survey Masters focussed in conduction survey on consumers of existing and new
products and services sold by manufacturers, distributors and consultant. They conduct
the survey in three phase process, which are ;
1. Survey Proposal and design
Survey Master identify potential Client through customer preference. The
professional travel to client location to study needs and information to perfect the
survey design
2. Data Collection
information collected through questionnaire about product and the market,
including demand, pricing, product design, distribution channels, and delivery
system. Telephone survey method are commonly used to collect data.
3. Analysis and report preparation
Data are analyzed by using variety statistical and analytical method and the final
report is prepared and presented to the client that had contracted for the survey.
Due to steady profitability in the year 2006, Carlos and Natalie instructed their accountant
Linda Evan to do a financial analysis to determine either to be more selective in taking any
or all project that they could find, where they need to decide either they are earning more
profit on small or large project for future clients selection. Linda did the financial analyst by
using cost allocation with salary cost driver and activity based costing(ABC) to forecast the
future income.
2. Calculation Analysis based on Activity Based Costing
1st step : Identify the cost pool (overhead type)
2nd step : Identify cost driver