Essay About Sustainable Business Modeldifficulty And Expansionglobal Marketsscope Increase

Mkt 310 – Case Study
Sam SokolowskiMKT310Prof. Canedy2/9/16Situational Audit: (SWOT)Strengths:a.) Centralized and ConvenientAccess anywhereOnly pay for what you actively useAutomatically Updatedb.) SecureCan’t be lost, damaged or stolenNot vulnerable to virusesc.)        Saves CostsNo expensive IT consultantsNo large upfront fee’sd.) Allegiances with trustworthy channelse.) Increased Efficiency Weaknesses:Limited channel baseDifficulty if you want to change your strategyCommunicating value propositions to ISV’sThe Uncertainty of sustainable business modelDifficulty if you want to change your strategyOpportunities:ExpansionGlobal MarketsScope increase into smaller departments of larger enterprises that’s are decentralizedStart-up CompaniesBuild Stronger RelationshipsIndependent Software VendersChange Strategy to direct Markets Not using bankSMBThreats:CompetitionBranded PlatformsBig Tech. Companies starting there own business apps using Google appsCustom PlatformsComparable Business models to AppDirect had decided on a channel distribution strategy.Identity Managementd.) Tech. Advancement Apps may become boring and repetitiveProblem Decisional Statement:1.)                AppDirect is at a very important and crucial point for there business and needs to decide on an effective strategy to further their success. So, overall what strategy would be the best optimum decision to further their business success? Heuristic Frames:Bell Canada Channel Option:AppDirect can choose to do the Bell Canada Option. This option good because it has an existing relationship and has no startup costs. It also has a large SME base. One con is its limited growth.