Essay About Swot Analysis And Analysis Of Marketing Research Activities Of Banglalink

Analysis of Marketing Research Activities of Banglalink
METROPOLITAN UNIVERSITY
ASSIGNMENT
ANALYSIS OF MARKETING RESEARCH ACTIVITIES OF BANGLALINK
Submitted To:
Taharat Newaz
Lecturer
Department of Business Administration
Metropolitan University, Sylhet.
Submitted By:
Sarmin Aktar Tauhida
ID No: 082-116-019
BBA 15th Batch
Metropolitan University, Sylhet -3100
Date of Submission: 03rd December, 2012
Table of content
Serial
Topic Page
nos.
EXECUTIVE SUMMERY……………………………………
1.0 METHODOLOGY………………………………………….….
2.0 TELECOMMUNICATION HAS A GREAT ROLE IN
MODERN ECONOMY AND SOCIETY……………………..
2.1 Telecommunication… …. ….. ……………… ……
2.2 What Telecommunication Marketing Is…………..
2.3 Mobile Phone Scenario in Bangladesh…………..
3.0 JOURNEY OF BANGLALINK………………………………….
03-04
4.0 COMPANY BACKGROUND…………………………………
05-06
5.0 COMPETITOR INFORMATION…………………………….
5.1 SWOT Analysis (Strength)………………………….
5.2 SWOT Analysis (Weakness)………………………
5.3 SWOT Analysis (Opportunity)…………………….
5.4 SWOT Analysis (Threats)………………………….
6.0 OFFERING PRODUCTS OF BANGALINK………………
12-21
6.1 Pre-Paid Products……………………………………
6.1.1 Ladies, first…………………………………..
6.1.2 Desh…………………………………………..
6.1.3