Marketing Audit on a Construction Company – Business Plan – vimles
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Marketing Audit on a Construction Company
Title pageName                        :        Vimleswary A/P K RajandranStudent No                :        0061088571Course                         :        MKT5000 Assignment 1: Marketing AuditTitle                        :        Marketing Audit on C & S Engineering Management Sdn BhdDue date                :        6th September 2016Unit coordinator        :        Karen MillerPrepared for                :        University of Southern QueenslandPrepared date                :        1st September 2016Word count                :        TABLE OF CONTENTSEXECUTIVE SUMMARY ……………………..………………………………………….IIIntroduction ……… …………………………………………………………………1Organisational Overview …………………..……………….………………….….13. Environmental Scan   ……………………………………………………………..1Internal factor …………………………………………..…………………………… 2External Factor ……………………………………………………………………….2 3.2.1 Political ……………………………………………………………………………..2        3.2.2  Legal …………………………………………………………………….…………23.2.3  Economic ………………………………………………………………………….3       3.2.4  Social and Culture …………………………………………………………………3 3.2.5 Technology ………………………………………………………………………3       3.2.6 Environmental ………………………………………………………………………43.3 SWOT Analysis ………………………………………………………………………4

Customer, Competitor and Stakeholder analysis …………………………………..5Target Market Segmentation…………………………………………………………Customer analysis ………. ……………………………………………………….Competitive analysis ………………………………………………………………Stakeholder analysis ………………………………………………………………..Conclusions and recommendations………………………………………………………………..EXECUTIVE SUMMARY20 years in the construction industry, C & S Engineering Management Sdn Bhd (CSEM) has developed to be a fundamentally strong company. It has been revolutionizing the construction industry since it started its operations. The company’s intention of going big and abroad will further enhance its standing in the construction business.CSEM values its employees as its most important assets. In order to maintain and retain employees, it is very crucial to get the right staff and get to know them from the beginning.  It’s a known fact that any addition or replacement has a high impact on the culture and dynamics of the company.  CSEM tries to understand each of employees’ goals and this will inspire them to achieve those goals. Staff recognition has also played a part in retaining them. This conveys that their contributions are appreciated and encourages them to work towards of the organization success.The saying of we will be successful if our clients are successful. CSEM values and appreciates its client trust in the company to develop any given project. By putting clients interest and needs ahead of its own, managing client’s resources effectively, deliver only the best and building trust has overcome doubt its operations.Suppliers and subcontractors play a huge part in the CSEM operations. They are important to ensure the industry functions effectively. Physical supplies such as materials, goods and services are provided by them to proceed with any project. CSEM maintains a good relationship with its suppliers. They are reliable and efficient in ensuring material and goods are available and supplied for any of its projects.

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“Marketing Audit on a Construction Company” EssaysForStudent.com. 09 2016. 2016. 09 2016 < "Marketing Audit on a Construction Company." EssaysForStudent.com. EssaysForStudent.com, 09 2016. Web. 09 2016. < "Marketing Audit on a Construction Company." EssaysForStudent.com. 09, 2016. Accessed 09, 2016. Essay Preview By: vimles Submitted: September 5, 2016 Essay Length: 3,726 Words / 15 Pages Paper type: Business Plan Views: 525 Report this essay Tweet Related Essays Nike Marketing Strategies and Current Company Status Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions whether he's got what it 726 Words  |  3 Pages Marketing Audit and Evaluation The development and implementation of the marketing plan is to take place in QUTopia, a make-believe city in Queensland, Australia. Students enrolled in the class 427 Words  |  2 Pages Palm, Inc Marketing Audit Executive Summary Ten years ago, Palm, Inc. captured the imagination of road warriors everywhere with the first Pilot connected organizer, a mighty 5.7-ounce combination of 3,613 Words  |  15 Pages Marketing Audit Project/keebler Company Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking 3,840 Words  |  16 Pages Similar Topics Marketing Audit Hilton Hotel Marketing Audit Approach Get Access to 89,000+ Essays and Term Papers Join 209,000+ Other Students High Quality Essays and Documents Sign up © 2008–2020 EssaysForStudent.comFree Essays, Book Reports, Term Papers and Research Papers Essays Sign up Sign in Contact us Site Map Privacy Policy Terms of Service Facebook Twitter

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Swot Analysis And Stakeholder Analysis. (July 7, 2021). Retrieved from https://www.freeessays.education/swot-analysis-and-stakeholder-analysis-essay/