Essay About Swott Analysis And Strategic Plan Part Ii

Strategic Plan Part Ii: Swott Analysis
Strategic Plan Part II: SWOTT AnalysisJohn GoyenecheBUS/475June 22, 2015Mark RomejkoStrategic Plan Part II: SWOTT AnalysisA SWOTT analysis is a tool that a company uses to identify the Strengths, Weaknesses, Opportunities, Threats, and Trends of an organization.  According to “Swott Analysis” (2015) “The method of SWOTT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOTT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.” SWOTT TableExternal FactorsFactorStrengthWeaknessOpportunitiesThreatsTrendsLegal/RegulatoryStays currentwith new lawsLaws ever changingTraining of employees on lawsLawsuit happy customersMaintaining records GlobalPresence in international communitiesStill new in global expansionLarge oversea markets to penetrate Local established business’Growing market share overseasEconomicStrong market shareLarge debtIncrease ticket salesOnline viewingNew products TechnologicalPremium digital deliveryMany theaters to convertInstalling IMAX systemsBlack market videos of filmsMore 3-D experiencesInnovationPreviews at end of movieHard to get people to changeAttract new customers with new formatMay alienate a few at first with new formatOverall customer satisfactionSocialMedia advertising Criminal activity from past eventsReach new market segmentUnruly patronsEver changing social mediaEnvironmentalQuick to adaptRegulatory happy Take lead in marketUnemployment high3-D salesCompetitive analysisMarket share lead in USGlobal presenceGlobal marketHigh debt leverageExpansion