Personal Branding
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DATE: July 10, 2017SUBJECT: Personal Branding PlanCareer ObjectiveMy career objective is to become a systems analyst at a fortune global 500 company within the next 10 years.Market AnalysisInternalExternal1.Cultural awareness developed through became an international student studying in Canada and willing to learn in different culture. Also, ability to adapt new environment gained through transfer from UVIC to SFU.AAll industrialized nations are heavily outsourcing the programming of software to other parts of the globe such as Russia, India, China, Eastern Europe, and South America. While there’s still demand for developers, of course, the information economy has created an ever-increasing need for business analysts and systems analysts (Marchis, n.d.).2.Obtaining a bachelor of business administration and concentrates in management information systems.BMost employers require systems analyst applicants to have at least a bachelors degree in computer systems analysis, computer science, computer information systems (CIS), management information systems (MIS), business intelligence or a similar field of study. (IT Careers, n.d.)3.Data analysis skills and problem-solving skill gained through coursework and volunteer experience in solving potential problems to meet business needs.CSystems analysts study an organization’s current computer systems and procedures and design information systems solutions to help the organization operate more efficiently and effectively. They bring business and information technology (IT) together by understanding the needs and limitations of both. (United States Department of Labor, 2015)4.Strong interested in information technology and willing to use IT to help people to solve problems DEmployment of systems analysts is projected to grow 21 percent from 2014 to 2024, much faster than the average for all occupations. (United States Department of Labor, 2015)5.Good communication skills gained through coursework and ability to analyze complex problem and work both alone and team gained through coursework. EThis individual will work with a person, team, or department with business requirements, and will identify the specific details of a system that needs to be built. (Bourgeois, n.d.).Insights[pic 1][pic 2][pic 3][pic 4][pic 5][pic 6][pic 7][pic 8][pic 9][pic 10]Target Market SegmentationAs to reflect Insight 1, my target dimension is international. Geographical location determined the industry growth toward and also means an international company will provide more job opportunities. Because I have cultural awareness and ability to adapt a new environment, I have more competitive advantages in working in an international firm.
The other segmentation is work complexity. The trend for responsibility for systems analysts is moving towards working complexity. They need to support multiple highly complex and may require design or integration of technical solutions that may cross multiple functions of the business (Massachusetts Institute of Technology, 2015). Based on my interest, volunteer and coursework experience, I believe I can use my analytical and problem-solving skills to complete high complex work (Insight 3 and 5). As a student still working toward BBA degree, I have opportunities to ensure I obtain high work complexity ability before reaching the workforce.The final segmentation variable is education background that relates to Insight 2. Complete BBA degree is the most common requirement in this field. Since my current education is a bachelors degree, this target segment will provide lot of job opportunities.Organizations fit those dimensions would include IBM, Dell and Cisco, which provide many global job positions. Those organizations will consider applicants with only bachelor degree. Also, completing high complex work will help me to success in those organizations.  Geographical locationDomesticInternationalWork complexityEducationLow work complexity High work ComplexityLow workComplexityHigh work ComplexityBachelorNo.1 targetMasterProfessionalPositioning Strategy[pic 11][pic 12][pic 13][pic 14][pic 15][pic 16][pic 17][pic 18][pic 19][pic 20][pic 21][pic 22] [pic 23][pic 24][pic 25][pic 26][pic 27][pic 28][pic 29] [pic 30]For experience, I am positioned low compared to other candidates. However, I can gain work experience through internship or co-op. Since the job position will keep grow in the future (insight 4), I have more opportunities to gain related work experience. Also, the common competitors just have bachelor degree, so it will benefit me to gain competitive advantage.