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Scat Airlines Research Paper
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Content Executive summary        8Major Findings        8Conclusions        8Recommendations        8Problem Definition/Objectives of the Research        10Background        10Secondary Data Analysis        10Qualitative Research That Was Conducted        11Statement Of The Management-Decision Problem And Marketing Research Problem        11Approach to the Problem        12Description of the theoretical foundation        12Research Questions. Hypothesis. Information Needed.        12Research Design        18Type Of Research Design        18Data Collection From Secondary Sources        18Data Collection From Primary Sources        19Scaling Techniques        19Questionnaire Development And Pretesting        19Sampling Techniques.        21Fieldwork. Collection of Data        22Data Analysis        23Methodology        23Plan Of Data Analysis        23Results and Discussions        25Limitations and Caveats        54Limitations caused by time, budget and other organizational constrains        54Research design adopted limited in terms of the various types of errors.        55Conclusion and Recommendations        56Reference List        58Appendices        60Appendix 1. Questionnaire        60Appendix 2. Coding Table        66Appendix 3. Statistical Output        67List of TablesTable 1. Gender  …………………………………………………………………………….66Table 2. Age  ………………………………………………………………………………..66Table 3. Education Level  …………………………………………………………………..66Table 3.1. Education Level – Other ………………………………………………………67Table 4. Monthly income …………………………………………………………………67Table 5. Usage of Airlines …………………………………………………………………..67Table 6. Frequency of traveling  ……………………………………………………………68Table 7. Main purpose of travel. Business Trip  ……………………………………………68Table 7.1 Main purpose of travel. Vacation  ………………………………………………68Table 7.2 Main purpose of travel. Study ………………………………………………………68Table 7.3 Main purpose of travel. Shopping  . ………………………………………………69Table 7.4 Main purpose of travel. Other………………………………………………………69Table 8. Importance of Staff Qualification  …………………………………………………69Table 8.1 Importance of quality of service  …………………………………………………70Table 8.2 Importance of Quality of food and beverages  ……………………………………70Table 8.3 Importance of the Punctuality of flights  …..…………………………………….70Table 8.4 Importance of the Ticket Price  …..………………………………………………71Table 8.5 Importance of the Flight Safety  …..……………………………………………..71Table 9. Ranking the order by preference of Air Astana  …..………………………………71Table 9.1 Ranking the order by preference of Bek Air  …..…………………………………72Table 9.2 Ranking the order by preference of Scat Airlines  …..……………………………72Table 9.3 Ranking the order by preference of Qazaq Air  …..………………………………73Table 10. Staff qualification of company #1  …..……………………………………………73Table 10.1 Quality of service of company #1  …..………………………………………….73Table 10.2 Quality of service of company #1  …..………………………………………….74Table 10.3 Punctuality of flights of company #1  …..………………………………………74Table 10.5 Ticket Price of company #1  …..………………………………………………..75Table 10.5 Flight Safety of company #1  …..……………………………………………….75Table 11. Alternative way of traveling  …..…………………………………………………75Table 11.1 Alternative way of traveling  …..……………………………………………….76Table 12. Quality of service of alternative way of traveling  …..…………………………..76Table 12.1 Price of alternative way of traveling  …..……………………………………….76Table 12.2 On-time performance of alternative way of traveling  …..………………………76Table 12.3 Safety of alternative way of traveling  …..………………………………………77Table 12.4 Other reasons of alternative way of traveling  …..………………………………77Table 12.5 Other reasons of alternative way of traveling. Specification  ..……………….…77Table 13. Staff qualification of Scat Airlines  …..………………………………………….78Table 13.1 Quality of service of Scat Airlines  …..…………………………………………78Table 13.2 Quality of food and beverages of Scat Airlines  ………………………………..79Table 13.3 Punctuality of flights of Scat Airlines  …..………………………………………79Table 13.4 Ticket price of Scat Airlines  …..……………………………………………….79Table 13.5 Flight Safety of Scat Airlines  …..………………………………………………80Table 14. The most preferable media  …..…………………………………………………..80Table 14.1 The most preferable media. Other  …..…………………………………………80Table 15. Place of buying tickets  …..………………………………………………………81Table 15.1 Place of buying tickets. Official Websites  …..…………………………………81Table 15.2 Place of buying tickets. Travel Agency  …..……………………………………81Table 15.3 Place of buying tickets. Other online sources  …..………………………………81