Ashmark Corporation – Case Study – Jay Patel
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Ashmark Corporation
[pic 1][pic 2][pic 3]Table of Contents Key Facts about the Organizations 3Problem Recognition 4Situational Analysis 4SWOT Analysis 4Porter’s Five Force Analysis 4VRIO Analysis 5Problem Statement 5Keys Issues 5Actions taken by Ashmark immediately after the bankruptcy 6Recommended Alternatives 8Recommendation 9Reference 12Appendix 13Appendix A: SWOT Analysis 13Appendix B: Porter’s FIVE Forces 14Appendix C: VRIO Analysis 15Appendix D: Key Issues 16Appendix E: Actions taken by Ashmark after bankruptcy. 18Appendix F: Recommended Alternative 19Appendix G: Kotter’s 8 Steps Model. 20Appendix H: Dashboard for reference. 22Appendix I: Scorecard for reference 23Table of FigureFigure 1: SWOT Analysis 13Figure 2: Porter’s Five Forces 14Figure 3: VIRO Analysis 15Figure 4: Sample of Dashboard 22Figure 5: Supplier scorecard with metrics 23Figure 5.1: Sample of Scorecard 23TableTable 1: Organization Description 3Table 2: Pros and Cons of Vigorous management to maximize their output 6Table 3: Pros and Cons of Analyzed and renewed supplier qualification process 7Table 4: Pros and Cons of Sourcing new suppliers and duplicating high volume tooling for production at another source. 7Table 5: Pros and Cons of Recruit more experienced workforce. 8Table 6: Pros and Cons of Reduce communication gap. 8
Table 7: Pros and Cons of Standard Supplier Evaluation process. 9Table 8: Pros and Cons of Multi-sourcing. 9Key Facts about the OrganizationsThis case study talks about two suppliers Askmark and Red Star.Ashmark (Tire I)Red Star (Tire II)Tier I automotive supplier in the industry.Effective and efficient manufacturing capabilities and high technical proficienciesIt supplied complex, emission and safety-critical engine component to several well-known OEM clients/customers. Provided high quality and high technology solutions.Large global market production facility.Greater market share which has resulted in accounting global sales of several billion dollars.Owns the tooling, which comprises of the molds and core patterns for each specific partRed Star (Tier II) is a foundry which uses a traditional casting process. Established an effective operating practice.Brought Changes to sinister-looking machinery in order to increase the speed of manufacturing process.Work environment hot, dusty and dangerous.Owns molding machines, conveyors and other tools and equipment.90 % of production is done for Ashmark.The result of the Partnership.In order to fulfill the requirements of Ashmark, Red Star had expanded its business for manufacturing finished part instead of marking casting. As a result of this Ashmark were able to focus more on higher-value-added machining, design, and assembly. Soon Ashmark did stop its in-house finish machine and left all the less-value-added part for Red Star to supply.Table 1: Organization Description
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By: Jay Patel
Submitted: March 21, 2018
Essay Length: 3,773 Words / 16 Pages
Paper type: Case Study Views: 1,130
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