Essay About Target Audience And Marketing Plan Example

Marketing Plan Example
Marketing Plan – 4 PsIntroductionThis is a Marketing Plan Example for Business Students.The sub-topic is on Promotion which is one of the 4Ps of MarketingTable of ContentsPromotionPromotion is to get people to understand what the product is, what it use it for, and why it is needed.BPS promotion objectives are shown in the columns of figure.To achieve this objectives, BPS can use promotional mix approach i.e. combination ofdifferent promotional channels to communicate a single unified promotional message (Rowley 1998)[pic 1]Figure: Marketing Objectives and Marketing Activities MatrixFigure shows the marketing objectives achieved from the marketing activites planned throughout the year. Public RelationsProduct launch and pilot launch are a non-personal type of communication channels with three unique qualities: high credibility, ability to reach hard-to-find buyers and dramatization (Kotler and Keller 2012).Events and ExperienceTrade shows and proof of concepts activities provides a relevant (highlight competitive advantage), engaging with target audience and soft sell opportunity to BPS (Kotler and Keller 2012).Personal SellingSeminar allows BPS to create personal interaction, develop relationship and receive direct response from the target audience that attended the event (Kotler and Keller 2012).Targeted AdvertisingTargeted advertising is used to create product and brand awareness and to inform and educate the market on how to use and what to expect from the PBSDL product.SummaryList of ReferenceKotler, P & Keller, KL 2012, ‘Communicating Value’, Marketing management, 14th global edn, Pearson Prentice Hall, Harlow, England, pp. 491-492.