Setara Pelana Sdn Bhd Case Study
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[pic 1]Taylor’s Business SchoolBusiness Report On [pic 2]SETARA PELANA SDN BHDPrepared by: Kuan Han Yang (0327047)Authority : Ms. Kalai Vaani RajandramSubject : COM 60104Due Date : 09-06-16IIForeword This business report is carried out by Kuan Han Yang to identify and analyze the business characteristics of Setara Pelana Sdn Bhd. The topic was researched over a period of three weeks through the personal interview and online research. This report has been authorized by Ms Kalai Vaani Rajandram, and aim to analyse the internal and external communication that the company was using. Also, the strengths and weaknesses of the communication methods adopted will be evaluated. Last, the report provides recommendations for rectification of aforementioned problems to allow the operation process more efficiency and effectively in the future. This report could not been completed without the significant support and help from the staff of Setara Pelana Sdn Bhd. Namely, our highest tribute goes to:Mr Tang Soon Peng, Managing Manager of Setara Pelana Sdn Bhd, for providing current information to answer the questions.Ms Jennifer Yap Mei Leng, Secretary of Setara Pelana Sdn Bhd, for sort out the answer for the question. IIITable of ContentsCOVER PAGE ITITLE PAGE IIFOREWORD IIITABLE OF CONTENTS IVEXECUTIVE SUMMARY V1.0 INTRODUCTION TO REPORT 12.0 BACKGROUND TO SETARA PELANA SDN BHD 2 2.1 MISSION 2 2.2 VISION 2 2.3 RECRUITMENT AND OPERATION TIMES 3 2.4 RECOGNITIONS 3
3.0 INTERNAL COMMUNICATION 4 3.1 VERBAL COMMUNICATION 4 3.2 INFORMAL COMMUNICATION 5 3.3 SOCIAL MEDIA 54.0 EXTERNAL COMMUNICATION 6 4.1 WRITTEN COMMUNICATION 6 4.2 CONTRACT COMMUICATION 7 5.0 STRENGTHS AND WEAKNESSES OF THE COMMUNICATION METHOD 8 5.1 INTERNAL COMMUNICATION 8 5.1.1 STRENGTHS OF VERBAL COMMUNICATION 8 5.1.2 WEAKNESSES OF VERBAL COMMUNNICATION 8 5.1.3 STRENGTHS OF INFORMAL COMMUNNICATION 9 5.1.4 WEAKNESSES OF INFORMAL COMMUNNICATION 9 5.1.5 STRENGTHS OF SOCIAL MEDIA 10 5.1.6 WEAKNESSES OF SOCIAL MEDIA 10 IV 5.2 EXTERNAL COMMUNICATION 11 5.2.1 STRENTHS OF WRITTEN COMMUNICATION 11 5.2.2 WEAKNESSES OF WRITTEN COMMUNICATION 11 5.2.3 STRENGTHS OF CONTRACT COMMUNICATION 12